Meet Gary Vaynerchuk of Wine Library
a 32 year old self-trained wine expert who is revolutionizing the wine industry. His webcast, “The Thunder Show” on www.winelibrarytv.com, attracts over 60,000 viewers each day and his email queue typically holds 1,000 messages from obsessed fans, self-named “Vayniacs.” His roots in wine tasting come honestly — his Russian immigrant parents owned a liquor store when he was growing up. Bored at the cash register, Gary began reading “The Wine Spectator and books about wine and baseball cards collection. With a wealth of knowledge and entrepreneurial spirit, Gary spent every weekend of his college years at his parents’ store, rebranding the family business as Wine Library and establishing himself as a respected expert. Inspired by sites such as youtube.com and facebook.com, Gary leveraged technology to reach an untapped audience. His daily 20 minutes webcasts caught the attention of a demographic new to wine and eager to learn. Within a short time, beer sales were outpaced by wine and Gary was spotting wine at Giants Stadium tailgate gatherings and Super Bowl parties. While his youthful following broke down barriers in the wine industry, the business world (and Web 2.0) admired Gary for creating a new generation of branding, focusing on the internet.
There is no doubt that Gary Vaynerchuck rocked the Strategic Profits Internet Marketing Conference (see New Beginnings! Strategic Profits Live 2008 Blog) . I would like to share with you my learnings that rocked my world:
1. He encourages all Internet Marketers to give ALL their content for FREE instead of ethically tricking people to share a FREE report expecting sales on the backend with higher priced products. Give value to readers, give information for FREE but market the hell out of it!
2. Content is King, Marketing and PR is the Queen and we all know who runs the household. This concept alone paid for my entire trip to the Strategic Profits event. For the next 3 years, the internet game will be a combination of your web 2.0 social media knowledge and skills in Internet Marketing. I have spent all of my time learning from the best and only from the best. I do hope I can share with all Filipinos out there.
3. Be a BIG part of the conversation. This is tough and requires hard work that not all internet marketers would embrace. You need to leave comments on all the blogs of people, answer every email, and empower readers to interact with your brand. Gary responds to each and every email that he receives ( about 1,000 messages/ day) !
4. Legacy > Currency. Live and strive to work on your legacy NOW. Don’t wait to grow old and waste your time with things that are not important in life. I love Gary for this quote and this is also how I want to live my life. I want to dedicate my life in leaving a legacy in the Philippines.
5. Follow your heart. Love Everyone. This is my motto from now on and I encourage all of you to follow what your heart’s desire. God planted seeds of holy discontent in your heart and I know you can hear it. It is up to you if you want to follow your heart. Make that decision today!
It was cool to see him record a live show of Wine Library TV!! Cool 🙂 This was the end of the New Beginnings conference and thanks to Rich for inviting Gary to close the conference.
After the conference, most of the internet marketers still wanted to ask a lot of questions to Gary. I learned so much from the conversations and this shaped the way how I would run Our Awesome Planet campaign.
Gary Vee is the man!
Gary Vee is friggin amazing
hey anton, we are going to be the next internet celebrities! i honestly believe that. wahahahaha. thanks for sharing!
Anton, thanks so much for sharing all this meaty and helpful info. to us. The U.S. is always the maverick when it comes to many many trends. You got to love America for that!!!
wow, he’s good, I watch his show all the time. I’m impressed. Thanks for sharing your experience.
Hi, Anton. You have a picture with him!!! I’m a vayniac!!!!
Interesting insights. Question is: if an internet marketer is urged to give all his content for free, how is he supposed to make money for his efforts?
Hey Anton.
Gary Veynerchuk was the most amazing marketer I have ever met. He totally represents the new Right Brain Copy techniques that I have been observing at the conference.
It was great to do a ChiRunning lesson with you.
See you in June.
Gary
http://www.rightbraincopy.com
Hey Anton.
Gary Veynerchuk was the most amazing marketer I have ever met. He totally represents the new Right Brain Copy techniques that I have been observing at the conference.
It was great to do a ChiRunning lesson with you.
See you in June.
Gary
http://www.rightbraincopy.com
This was an amazing report of your experience with Gary and New Beginnings! Thank you so much for sharing your insights here 😉 I’ve been a fan of Gary V since Rich’s interview with him in 07. Will follow your progress with Our Awesome Planet and wish you the greatest success!
It’s not the content he makes money off of. He doesnt make cash off the show. He owns winelibrary.com, an online retailer of wine.
So his little show online markets himself as a wine GOD. Then, because of that marketing, people buy the wines he retails by the case load because they love him, trust him, believe him, and want to support him. The content is the vehicle for marketing himself, the result of which is people wanting to buy his products.
Gary is inspiring. You can watch a Gardenfork episode of Gary and I on the set of Wine Library TV here: http://tinyurl.com/2fupq5
hes a dumb but. and i have to say that just because of all the but kissers who are already on here.
Gary,
I could kick myself for not attending the gathering in Orlando with Rich, Jay, Frank, John and everyone. Congratulations on your success. You are an example of what internet marketers SHOULD be; People who offer quality to their audience.
Question is: if an internet marketer is urged to give all his content for free, how is he supposed to make money for his efforts?
Answer is: Ask Google.
Gary you are so Right ON! No One could have said it better. I was watching Big Idea and the founder of the Geek Squad said write in five blogs a day. That was two months ago. Since then my website hotcookies [dot] net is growing 400% each week. John Calkins hotcookies [dot] net
Gary doesn’t market, he just starts conversations. He has me excited about wine and he has a lot of others excited. His show/site/store starts the conversation and then I continue it to my friends who then buy/view/contribute. That is what the web is all about, except so many companies get it horribly wrong and try to treat their people as page views and ad revenue. The latter loses while sites like gary’s prosper.
Thanks Antondiaz,
We you whole hearted success.
Thanks for your endeveour by exposing us the marketing techtips.Expecting more this kind of endeveour
What a huckster. Yawn.
Sounds like alot of brainwashed people. BTW I heard filipinos are very gullible…
Anton, I can’t believe you went to see GV!… I’m a Vayniac from the DC area. It was pretty wild that you went to see him.
L
Hi!
I’m from NJ. I was telling a coworker how great your site was and showed it to her. Turns out, her brother worked for Gary. small world isn’t it?
more power to your blog!!
Thanks for providing a link to the video Anton!
I wish I could have experienced it live. I would have learned even more from him!
– Peter Kao
Really great post Anton, thanks for the info. Garry’s influence and ideals are gaining by the minute, wish i was there to experience him personally.
More power blogging.
“He encourages all Internet Marketers to give ALL their content for FREE instead of ethically tricking people to share a FREE report expecting sales on the backend with higher priced products. Give value to readers, give information for FREE but market the hell out of it!”
Ummm, you’ve got an ad for ‘110,000+ PLR articles for $27. Click here to get them” right below that video.
Very interesting. But many Internet marketers will disagree with “Internet Marketers to give ALL their content for FREE”. But it does help because if your content is very good, people will continue to come back for more… and buy from you eventually.
Wonderful web page you have in this article, i do
agree on some matters although, but not all.