San Fo Treats – Apple in Caramel Chocolate

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Have you tried one of these Apple coated in Caramel Chocolate? It looks yummy and we cannot resist it despite its P80 price tag for this apple coated with caramel, chocolate and nuts. The apple treats ranges from P60-P85 and you’ll wonder is it really worth it?

The only problem with this dessert is the apple. How long has the apple been there? Will it not rot after several days? Well, we got our answer when we sliced our apple. Two-third part of the apple was already rotten so we were only able to eat the top 1/3 part. Next time, I will ask the lady to cut the apple so that I’ll see the insides before paying the hefty price of P80 but my wife says otherwise. The apple was there for days already. It would have survived a week if it was just a plain apple but with the coatings, it would just be a few days.



Can Aidan resist these apple? Can you?


The Apple or Pears coated in Caramel Chocolate with toppings are available at SanFo Treats, Glorietta (Fun Ranch and other malls).

Anton

106 thoughts on “San Fo Treats – Apple in Caramel Chocolate

  1. I had these at the Fun Ranch. Sorry but I’m not a fan. I was expecting it to taste somewhat like an apple pie without the crust. Far from it. I prefer their frozen banana treats instead.

  2. Not a fan either. We actually didn’t enjoy the mix of caramel and apple, and the banana in the frozen banana was sort of sour.

  3. Hi, I love Caramel Apples. There used to be a good one in SM Megamall where The Plaza is now. That one’s good coz they use green apples instead of red. And the Caramels are not as chewy, its not also as shiny and silky like the one I’m used to.. Red apples like in San Fo treats are often soft and easily rot. The frozen banana’s good but sometimes the banana’s too mushy and not as cold.

  4. I was so excited when I saw this last month because I am big fan of caramel apples. But sh*t these apples were AWFUL. The apples they use are closed to rotting and lacks in taste. The caramel lacks in flavor, the chocolates used to coat is inferior. Sorry im not spending my money at this place ever.

  5. my boyfriend has been telling me before that one of childhood favor-eats is caramel apples that can only be found in the US. when we chanced upon Sanfo treats in megamall, we immediately bought a piece for me to taste. i wouldnt say i am a fan but i do not hate it either. however it somehow fell short from what i’ve expected for it to be. the apple is far from crunchy..but in fairness it was still juicy. the caramel was hard and it comes off in one huge piece making it a bit messy to eat. i think it would have been better if the apples were dipped into a hot pot of caramel upon purchase so the texture will be just right.

  6. Readers: Please do not be swayed by some of the comments made by certain people about Sanfo’s products. They sound very similar to the ones made in another blog site to try and discredit Sanfo’s treats.
    Try the treats on your own, your taste buds are most likely different from theirs.
    Sanfo continues to provide these yummy treats at affordable prices. Here in the US, these apples cost two to three dollars each (96 -144 pesos).

  7. i bought one last week from the glorietta branch. the apple was crunchy and it seems to be freshly made. i liked it. too bad i hadn’t tried the caramel apples in carmel which my friend says is the best.

  8. Tried the ones at Pier 39 in San Francisco and they were okay. They only sold green apples and I was so hoping for the Fuji ones. I prefer sweet apples rather than the sour/tart ones. I am looking forward to going back to the PI to eat the Fuji ones by Sanfo treats.
    I will be going to Monterey next weekend. I will definitely try to go to Carmel since it is so close and try their Caramel apples.
    Shella, I will let you know if your friend was right about their apples. Did your friend tell you where the store is in Carmel?

  9. i tried it, i didnt like it…tried the caramel apples and chocolate dipped banana…nothing special, nothing to rave about…not buying again…i think the suggestion several posts before is good…dip the fruits only when its bought so that the buyer can see that thefruit isnt rotten yet and the caramel and chocolate dips will coat it better…

  10. Even if the apples are dipped on the spot its hard to tell the condition of the apple inside. Does anyone have a suggestion to test if the inside of an apple is rotten? I tried to google the info but could not find anything about this. I think this info would help Sanfo as well as other caramel apple lovers who make these in their homes.
    Sanfo also has Caramel Smores poppers and rice krispies treats for those who are not fans of the fruits!

  11. tried it also… didn’t like it. caramel taste was not okay. yeah, i agree with the earlier post re: dipping it upon purchase, because honestly i can’t get pass that “fakey” caramel taste.

  12. I’ve already bought their caramel apples twice. I liked it & the apples I got were in good condition. Well, I always put it in the fridge when I get home so that the apple doesn’t rot. And I let it thaw for awhile before I eat it, otherwise the caramel will be hard.

  13. Am saying this before and am saying this again. It was BAD, REALLY BAD. While it looks so pretty, I was literally eating the apple separately from the caramel because the whole caramel just fell off like a gum paste. Not only that, the apple tasted warm – not the yummy apple pie warm or yummy apple crumble warm. It’s more of suppressed energy ..parang “kulong” na energy and this leads the apple to be close to stale. End all, I don’t know what to do with it. I practically threw the coating out and just eat my apple. So the extra that I pay has just gone bonkers.
    I tried asking the lady if this is refrigated – I think it will taste better if it’s colder. Or if not, dipped it as you buy it (ala-fondue). But nope, neither is being done.
    So good concept – eye catching stand actually – but no way shall I go back. I ll just do my apple dip myself at home.
    Usually, the way to tell how rotten the apple is is by its softness. But again, there are some apples who are not as sturdy as Granny Smith for example.

  14. I believe this hullabaloo over SanFo Treats all boils down to a matter of preference – either you like it or you don’t.
    Fortuitously I am more of the former. A rather unpleasant experience with one of their Glorietta salesgirls on my first visit didn’t deter me from buying again, and yet again. So far we haven’t encountered any bum Fuji apples (though admittedly I prefer the Granny Smith kind), and I always ask for our choices to be sliced for more convenient eating on the go (read: the coating stays put on the apple). My two boys dig their marshmallow with Oreo cookies variant the most, while my wife and I prefer the plain caramel with peanuts coating. In fact we are toying with the idea of availing of their party package for my younger son’s seventh birthday next month (upon his ernest request).
    At the end of the day, SanFo Treats will just have to contend with the fact that they just plain can’t please everybody, and that there are satisfied customers like yours truly who will more than gladly grin and bear it.

  15. @sanfo lover – she did not tell me where exactly in carmel but they were supposed to be chewy compared to the usual “hard” ones in pier 39. you can also try the sliced apples in Albertson’s and Safeway which are served with caramel or ‘caramel creme’ which is caramel blended with cream cheese.

  16. Thanks for the tip Shella. Caramel Creme sounds really good! I usually by the Fuji apples at Whole Foods along with a bottle of their creamy caramel sauce. I can’t always go to San Francisco for this treat so I just make my own simple version at home.

  17. I love apples, that’s what we serve at home to our guests. Sliced apples mmm. I love the name of the store, San Fo, thats where my girlfriend who won’t recognize me as a boyfriend lives. Belmont is the place. so San fo + apples = happy me

  18. Anton,
    You might want to filter the comments for vulgar language. Your blog site is so wholesome and fun to read and young people (children and respectable adults) maybe reading your site.
    Just a suggestion!

  19. From SanFo Treats
    Greetings Everyone… ah, I feel love in the room and some haters… first off Anton, let me invite you to the store to taste another Caramel Apple, I know you’re a very open minded guy and won’t mind to have another perspective on your story. It would be nice if you base the story on a few products. So that you can also say which flavor you liked. right? It will give your story more depth.
    To answer some questions, The apples, honest to God were not made by yours truely!!! It came From God’s good bounty. Meaning, sometimes, there are apples whose core can sometimes be rotten.even if the outside it pristine. Just like some mangoes, the outside skin is bright yellow orange, plump and smells really sweet but once you slice it,there is some rotting in the middle, when that happens, kindly give us the uneaten part of the apple and we will replace it.
    There is no Apple X-ray machine to determine if they are good or bad. No floating meter of any sort . What we do is to test its skin, its hardness and color and if there are no bruises.
    Next, We go through hundreths, of apples a day, Meaning, we deliver to our stores 2x in a day, so readers… we do not keep apples for more than a day… That is if the customer buys it and doesn’t eat it immediately!!! Aha!!! We always inform our customers that the caramel apple will last longer when refrigerated but the suggestion is always to eat it right away,(because the caramel becomes a bit gummy, it’s only natural of any candy based product) like any other fruit, you have a time limit. This is not plain candy that you can display on top of the TV for days.
    Next, We have literally hundreths of customers that praise our Caramel Apples and Frozen Banans constanlty. I stay at the store sometimes and I hear good comments, people don’t normally know who I am so they say things freely, and thank God, they all love it.
    It’s the ones that really like it that just keep their comments to themselves or text me personally. They don’t normally write it in a blog, even if I want them to, but I’m still happy about that. It’s the ones that have tried it once and did not like it that really take the time to write something.
    But, we certainly respect that.
    The only time that we really heard something was when a group tried to con us( also on a blog site) good thing, someone wrote that the same group also did the same thing to him,(tyring to discredit his product and mudsling)to try to extort money. So, although, we take all the comments into consideration and improve basing on the comments, there are also admitedly some people that try to destroy businesses. I hope it doesn’t happen to anyone else here.
    Lastly, Our kiosks are too small and we are not allowed to dip our apples on the spot. So, if I do get a bigger space, hey, we will show everyone how we put it together. Btw, for the guy that did not like the designs… please just look away! ha ha. Hey, can’t please everyone.
    For those that love us, thank you again. BTW my number is on the plastic wrapper of the apple. or ask it from one of the sales people. MOre power to everyone and good luck to you Anton, thank you for the feature!

  20. I love the Triple Caramel Apple. I bought 2 apples 4 working days straight (one for me, one for my younger brother). 🙂
    Men and Tots know how much I love it.
    I used to read about caramel apples in children’s storybooks. Finally, I got to try one and I’m not disappointed.

  21. sorry to butt in but.. I think everyone’s entitled to his/her own opinion.
    Glad to hear from the owners too so as to answer some of the readers’ questions.
    Keep it clean. Cheers!

  22. There are no haters Rochelle, only food critics who speak their mind. No one is out to get you or your precious apples,that’s why it’s a food blog. Everyone’s entitled to their opinion, I mean what would you feel if you ate at a restaurant and they served you something that was rotten and they tell you “Sorry we make a a lot of food each day and there is no way of checking them all for freshness”
    The least you could do is come up with a way to at least guarantee that your apples don’t get delivered rotten or else you will see more and more negative comments with regards to your products. Believe me in this business, a few bad comments can break a really good product
    -Paul

  23. Grabe..you created quite a stir here. Funny how people can get all worked up by something as simple as caramel apples.
    C’mon people, lighten up.
    If you don’t enjoy the apples, try oranges instead. Just a thought.
    Cheers!

  24. Cookie
    Apples tend to have a history of terror and deceit ergo Adam and Eve and Snow White.
    I think I’d rather have a cookie instead.
    -Paul

  25. well, i appreciate the fact that the owner tried to explain her side of the story… i don’t think she’s been trying to dismiss anyone’s complaints. it’s more like… she says that they deliver a lot everyday to prove a point that they do deliver the goods fresh and that they don’t stay in the shelf for long. also, i think she’d like to keep all of her customers happy and to appease them if they’re not by replacing the uneaten portion should the apples turn out to be bad apples… i think that by that gesture alone, she’s serious in addressing product complaints.
    anyway, i’m a satisfied customer myself (try the cinnamon sugar!), and i wish sanfo all the luck in business!

  26. I was walking in Megamall and chanced upon the stall. I bought the Black Forest variant and so far (I am munching the apple as of this typing)the apple’s crunchy, not too tart and not too sweet either. Just right to cap of my lunch.
    I’ll try the Classic on another day, but this time I’ll drag my lover along and poke fun at him while I force him to buy the bananas. Hehehe.

  27. Hey, I love them apples! I’ve been ordering from SanFo since last December. I gave them away as gifts. Boy, that really helped my budget. eveyone was so happy. I’ll be ordering lots again for this Christmas. It’s so funny how people get so wound up over a snack! It’s a snack! we all have to remember that. Hey guys at Sanfo, good job, don’t mind the negative stuff, just keep it up, I love the apples, and so do many other people, we are grateful that you brought it in, just keep at it. Anyway, you’re right, there is no gauge to see if the inside of the apple is good or not, I do think that peopel know that it’s but normal to get bad apples sopmetimes. It is a fruit and it happens.
    Hey make me one with Babyruth will ya?!!! Please!!!

  28. I agree with Paul, the apples were nothing really special. instead of buying these products for my girlfriend, I would rather buy a promise ring for her (now that’s special).

  29. Bty, I like the apples fron San fo treats, I bought my boss Mr. Spacely some for his birthday.

  30. I ‘ve been buying from Sanfo for the past months and I haven’t been disappointed. They have so many varieties and that makes it fun everytime I go back because I get to choose something new evrytime. I got Rochelle to do my daughter’s birthday party last April 21. It was so nice because we ordered her hawaiin snow cone sation and chocolate fountain activity table. The kids all loved it. I had other food booths but all the guests seemed to have liked what she brought because it was colorful and she followed my sponge bob theme. Am pregnant right now, and I’ve already made plans with her to do the baptism party. Am excited! Good luck Rochelle, I’ll give you a call soon. Forget the people that keep on putting you down, anyway, you did say that you will replace the product if they are not satisfied, that’s really a good gesture. I hope if they have complaints, they go directly to you. I think that would be more effective. See you

  31. To gina:
    really they also do parties? I’ll look into that. sounds like something I’d like to give to my son when he turns 2 next month. He loves the apples, he likes the strawberry ball the best. I always have to bring home one, I like the fact that he likes to eat not just the caramel but also the apple too. I’ve never encountered the rotten apple. I did before when I bought one at the grocery store, I cut out the dark spot and still ate it. I did not get sick. It’s like other fruits, you get good ones and bad ones. But, so far, we’ve been kept happy. I also like the hawaiian snow cone concept. Do you think it can replace the ice cream? So that I don’t have to order soft serve anymore? I think the kids would like that for the party.

  32. Just came from sanfo’s branch in the block. grabe, loved all of the designs, could not resist. I got a really crunchy nutella caramel apple. it was so good. I’ll order the same thing, pero next time green.

  33. YUMMMMM! Caramel Apples, my sister bought one last week it did not see the light of day!!! whaaa!! I ate it, didn’t even wait for my sis to come home. She opened the ref and poof… it was gone, I told her a monster ate it, ha ha ha. Loved it man!

  34. Saw some pictures of a 20 ft dessert table by Sanfo treats. It was so pretty and yummy looking. This is definitely a must for special occasions.
    I too will contact them for my Wedding anniversary!

  35. i love the caramel apples! the one that I got was so crunchy and juicy! The caramel was not too sweet, It was just right! Loved the marshmallow and caramel combination.

  36. My opinion still stands with regards to San Fo apples, and I just hope that the owner would take this criticisms in a positive way and just improve on the quality of their product and prove me wrong in the future.

  37. yung sa akin, ang palagay ko, napakamahal ng mansanas dyaan sa sanfo apple. aabot ng otchenta singko ang isa eh nakabili na ako ng higit kumulang ng 6 kilo ng kamatis sa marikina!
    Bago bumili ng sanfo apple, esep-esep—

  38. I do welcome positive and negative views from my readers but please do not vandalize nor post extra comments that are not related to the topic. This is not the place to do this.
    I will have to delete and edit your comments which I feel are not appropriate to be posted here.
    I value your piece of mind but please respect this blog.

  39. It’s a good move on your part Anton to somehow filter some of the comments, some of them are just down right rude. Some people are just saying things without thinking it over. Its really a responsible move on your part. We know that not all comments are suppose to be positive but there are ways to critisize without trying to sound rude right? I also have a business and comments like these would hurt me terribly. I just thank Sanfo for hanging in there for those people who really truely like them. I don’t think they are out to please everyone. The owner is right to say, if people don’t like their products, just look away. And trying to compare the caramel apples to 6 kilos of Kamatis is just not very nice.
    My cakes, although, I buy it as flour and raw materials in the beginning, also need people ( labor ) to make, that’s money right there. A place to sell it(rent), also adds to the cost. their sales people and all of their equipment is also added to that. I don’t think am just selling cake, am selling a service, a lifestyle and a good product. So if SanFo plans to sell their apples at P80, I would think that they have a right to do so and possibly a good financial explanation why they priced at at that. I don’t think they are twisting people’s arms to buy at their store anyway. Owning your own business and staying afloat is very difficult. Think before you react. We want the Philippine’s economy to flourish, then lets help eachother. It’s a good thing that a Filipino company is coming in, not just foreign ones right? Isn’t that a good thing for our country?
    I think am just tired of hearing that Filipino’s are all “crabs” or “talangkas”, like what my mom used to say, if you don’t have anything nice to say, don’t say anything at all. Yes, I know everyone has the right to say what they want,but let’s do it responsibly. That will help us all.

  40. I love San Fo Treats! My officemates love them too that’s why caramel coated apples will be our wedding giveaways this November from San Fo Treats of course. =)

  41. My family and I first tried San Fo caramel apples from Fun Ranch and liked it. We also like their frozen banana in chocolate. It’s a good thing that they now have a stall at the block. So far, we have not experienced buying a rotten caramel apple. I usually ask the sales personnel to cut the apples so it would be easier for my daughter to eat.

  42. i think it was Paul who said it the best: in the end this is a food critic’s blog. i think it is great that the owners came on board and responded to comments, however they have to learn not to take it personally when some people are not satisfied with their product. i work in manufacturing too, so i can say with some confidence that if the owners want to have more customers they should have some guarantee of product safety, freshness etc. they shouldn’t personalize negative comments because allegations of rotted food are serious and the company should have some freshness guarantee. i personally have stopped by there many times, BUT DID NOT BUY. this is because i don’t like that they use Fuji apples, which don’t have as long a shelf life as some other apples. the water content is different from what they use in the US which is either the Red Delicious or the Granny Smiths. They don’t have any stock of granny smith apples on hand in stores, and you have to order some days in advance to get it (which goes against some of the principles of retail – make it easy for the customer to shop). granny smith apples are generally better as a caramel apple because the sourness complements the extreme sweetness of the caramel and they last longer (i know because i make caramel apple pancakes and other caramel apple concoctions). again the owner is in the right that there is no apple xray to check if the apples are rotted in some parts, but there should be some information on the shelf life. one thing that can be helpful is if they made the caramel apples on order in the stall, which is what they do in food fairs in the US (they dip the apple in hot gooey caramel, and then serve). it makes for a great show aside from guaranteeing “freshness”. i just really wish they actually had grannies in stock because i honestly believe that caramel and fujis don’t taste all that good.

  43. I suppose the best thing to do to make sure you are happy with the product is to have it sliced at the counter. This way, it can easily be replaced with another one in case the core happens to be rotten.
    Here in the US candy stores such as the Chocolate factory already have the caramel apples displayed in glass cases. They probably dip the apples in caramel first thing in the morning when they open and replace it as needed.

  44. My brother gave me a caramel candy sprikled apple. It tasted bad… too sweet for my buds (i have a sweet tooth, mind you) and the lizard-like mallow on top tasted like medicine and has the rubber consistency. My nephew threw the mallow away. But I love the apple since it is fuji apple my fave and still crisp, no rotten signs yet come to think of it its in the fridge for 2 days already before we ate it.

  45. You are obviously using this site to promote Czarina’s “gourmet”apples just like in another blog site!! (Check out Dessert Comes First blog site and you will know what I am referring to)
    People this is what I am talking about— Individuals discrediting other people’s hardwork just to promote a “competing” business.
    In the US, I have seen Caramel apples with thick and thin coating. In my opinion: It is the actual taste of the Caramel that matters, not its thickness/thinness. Real customers of Caramel apples don’t go around measuring how thick the coating is —- they just eat and enjoy it!!! I haven’t heard any Americans say: “Oh I really love the Caramel apples in that other store because the Caramel is thicker!” That is just plain silly!!!
    To those who are still willing to try Sanfo products, don’t take these guys seriously!!
    If Sanfo wants to put “Original” in their Caramel apples — then they are free to do so! The sauce that they are making is in fact made from scratch as Rochelle admits and is therefor ORIGINAL.

  46. A clarification: Sanfo Treats is not a liar, it’s a business!
    If you don’t like Sanfo Treats, then don’t buy them! If you like Czarina’s, then go to Kalibo and buy them there! It’s that simple!!!
    If Czarina’s is so good, then how come they don’t have any stores or kiosks in any major shopping center in Metro Manila? Perhaps they couldn’t compete with Sanfo’s prices?!
    Sanfo’s caramel is an original recipe that was home made by Rochelle. Czarina’s caramel is not even an “original” creation! They use Midway caramel, (an expensive caramel brand) which is quite possibly why it’s impossible to sell their apples at the same prices as Sanfo Treats!
    To those who are buying into this blogger’s misleading information, check out what Rochelle wrote as a response to the “Czarina Apple” fans:
    From ROCHELLE
    wow, I never thought that that one meeting with lori would spur a lot of blogs from a lot of people, good or bad, thanks… To the people praising Czarina’s apples, good for you, I do beleive that you are big fans of their products, I just hope that as Filipinos, we also learn to praise other people for their efforts, I will not say bad things about the competition because, I will tell you this… making caramel apples is very very hard, trying to make them affordable is even harder. You will not hear me telling people that I am better, our products are better, I will tell you that we are different. Let’s show the rest of the world that we don’t have to bring other people down to raise ourselves up… right!?! If people want to taste our HIGH END GOURMET versions, please go to HOBBES AND LANDES in BONIFACIO HI- STREET, beside SERENRDA(they carry our brand) if that’s not high end enough for you, I don’t what else is. We supply them our super premium line, almond and hazelnut combinations, walnuts, fantastic meltdowns, low-fat granola balls and so on… If still undatisfied, we have special apples that are even spiked! We use swiss chocolate for this ( I used to stay in Switzerland ) so I do have suppliers that I get chocolates from- but these have to be specially ordered.
    Telling us that our apples are “low – end” is a very sad statement, when I was pricing the apples, I could have just amped up the price to show that “I am gourmet, I am for the rich only” aren’t people glad that my margin is very low so that the treat that I love so much can be tasted by everyone? We could double the price, no problem, but would I want to do that, I’m afraid not. As for the apples being for the masses.. hey, why exclude them, that’s so bad!!!!!! some of my customers, would save their P50 to buy an apple instead of a P39 meal in Jollibee, that’s the biggest compliment… Let’s not shut the “masses” out. Caramel Apples are for everyone, from our super dooper to the extreme max (he he) premium knee- slappin super expensive ( I could buy a car with that) caramel apple, to our simple yet good, ever popular classic line. It’s there for everyone. Good luck to everyone starting abusiness, may it be a similar product or something else. Thanks for the support, for the people that love our products.. we love you back!
    Comment by rochelle — May 7, 2007 @ 12:05 pm

  47. Sanfo treats ORIGINAL caramel apple is in fact ORIGINAL because of their ORIGINAL Caramel Coating (made from scratch guys and gals) and ORIGINAL Caramel Apple designs!!!!
    I have been to several Caramel apple stores in the US and I have never seen them decorate their apples the way Rochelle lovingly does hers.
    Can’t say that about CZARINA’s!!!
    ANTON, please EDIT/ERASE “EDGAR LYON’s” comments. He uses VULGAR language!!!
    Thanks!!

  48. ay siya! tuloy nata-tantalize tuloy ako dito sa caramel whatchamacallit thing na ito.
    hehehhehe

  49. I got to read Edgar Lyon’s comments posted here last June 23 – I had the strongest urge to lambast his shameless and opportunistic incognito plugging of an upcoming player into the caramel apple retailing field simply because it reeks of an ongoing smear campaign against SanFo Treats with the aforementioned hidden agenda. To think that I chanced upon his post during the early hours of June 24, less than a day after Rochelle Santiago a.k.a. Mrs. Gerald Javier (they just got married last April thus the business is still under her maiden name) and staff provided a truly splendid dessert corner (with candy sprinkled caramel apples using the Granny Smith variety, Belgian chocolate fountain with an extensive spread, Hawaiian snowcone station, apple bobbing games and all) for my youngest son’s seventh birthday celebration (for which my wife and I got a lot of raves from guests). But I thought against reacting right then and there – partly because I didn’t want to nurture angry thoughts at that time after the success of my son’s party – and instead opted to inform Rochelle about it first ASAP. Good thing SanFo Lover and Go Warriors beat me to it (I know I can count on you guys) – they took the words right out of my mouth!
    And who would have thought I’d end up as SanFo Treats’ staunch supporter after my unpleasant first encounter with one of their store staff (as I’ve mentioned in my comments posted here last May 24). Perhaps because I was level-headed enough to give them the benefit of the doubt and there’s no regrets whatsoever that I did so?
    Rochelle, as I’ve mentioned to you in our last talk, just stay unpertubed by the entry of other players in your field – remember, imitation is the best form of flattery. Plus the competition will work to your advantage by giving your product concept more exposure to your target market. Don’t worry about the smear campaign – just do your usual best and let God do the rest.
    Besides, you have us your truly satisfied customers to keep them propaganda ghouls at bay, hehe…

  50. I got to read Edgar Lyon’s comments posted here last June 23 – I had the strongest urge to lambast his shameless and opportunistic incognito plugging of an upcoming player into the caramel apple retailing field simply because it reeks of an ongoing smear campaign against SanFo Treats with the aforementioned hidden agenda. To think that I chanced upon his post during the early hours of June 24, less than a day after Rochelle Santiago a.k.a. Mrs. Gerald Javier (they just got married last April thus the business is still under her maiden name) and staff provided a truly splendid dessert corner (with candy sprinkled caramel apples using the Granny Smith variety, Belgian chocolate fountain with an extensive spread, Hawaiian snowcone station, apple bobbing games and all) for my youngest son’s seventh birthday celebration (for which my wife and I got a lot of raves from guests). But I thought against reacting right then and there – partly because I didn’t want to nurture angry thoughts at that time after the success of my son’s party – and instead opted to inform Rochelle about it first ASAP. Good thing SanFo Lover and Go Warriors beat me to it (I know I can count on you guys) – they took the words right out of my mouth!
    And who would have thought I’d end up as SanFo Treats’ staunch supporter after my unpleasant first encounter with one of their store staff (as I’ve mentioned in my comments posted here last May 24). Perhaps because I was level-headed enough to give them the benefit of the doubt and there’s no regrets whatsoever that I did so? Take note: the operative words are BENEFIT OF THE DOUBT.
    Rochelle, as I’ve mentioned to you in our last talk, just stay unpertubed by the entry of other players in your field – remember, imitation is the best form of flattery. Plus the competition will work to your advantage by giving your product concept more exposure to your target market. Don’t worry about the smear campaign – just do your usual best and let God do the rest.
    Besides, you have us your truly satisfied customers to keep them propaganda ghouls at bay, hehe…

  51. I do know one thing,there is no rule of thumb when it comes to caramel apples. they are meant to be a delicious and nostalgic treat. I don’t think there is manual on what the right caramel apple should be. The only thing that it should be is good! I have tried Sanfos apples and I am a big fan. I like the fact that they make their own caramel. They should promote their products as gourmet because they make it from scratch.
    In expensive Italian restos, the chefs would make their own spaghetti from flour, eggs and so on and knead the dough themselves and make real spaghetti. I dont think they would go to the supermarket and get oa pack off of the shelves. If Czarinas is telling everyone that they are gourmet… well, am confused, how can that be? When they get their caramel pre mixed/ready made, like fastfood. Thats nor gourmet, thats not fresh either. I would rather buy a product that i know was made right here and on the same day. I guess that caramel sauce that they will be getting is expensive thats why they need to justify it by using the word gourmet. Plus, they are not even in the market yet and they are already creating a bad image for themselves. Oh well, thats life I guess. Too bad for them.

  52. American candy stores like the Chocolate Factory or the Fudge Shoppe make their caramel sauce from scratch so people don’t taste the same Caramel coating in different stores. Thats what makes the Caramel apple great, besides the toppings and the apple of course.
    Sanfo treats follows the same tradition by making their own Caramel sauce. Not only is it ORIGINAL, but it is also FRESH and WITHOUT ANY CHEMICAL PRESERVATIVES which you will definitely find in canned Caramel sauce. This is what makes SANFO’S ORIGINAL CARAMEL APPLE great!

  53. I was looking around this blogsite since last week looking for an article that came out a few weeks ago but couldn’t find it. I was intrigued though with this apple thing. I happened to be having dinner with my family last night at Saisaki and I remembered that they sell this apples at Glorietta. After dinner we looked for the store and voila! there it was Sanfo Treats. They looked so adorable. I looked around the stand to find the one that I like. I bought the one with the marshmallow I think. I wanted to eat it there but I was so full. After a 30 minute drive home, we decided to eat the apple with matching coffee. My daughter was the one who served the apples. I took one bite. oh my god! It was the worst apple I ever tasted. My husband swore it was next to being rotten. He disected the apple by first peeling off the choco and marshmallow topping or cover. Then there was the caramel. I think he saw a fingerprint on the caramel. Now I’m wondering. How long have that apple been in that display counter? Since this is food. Shouldn’t it be refrigerated before being sold? I have apples in the fridge but after a month it is still edible. So I’m really wondering how long are these apples supposed to be kept without proper refrigeration? Too bad! they really looked good. But that’s it for me. Thanks but no thanks.

  54. To readers:
    Please be mindful that there is an existing competitor of Sanfo treats and any of the comments made about Sanfo treats maybe an act of sabotage.
    To play it safe for any fruits sold at businesses, it is better to have it sliced at the premises to ensure that you are happy with the product as it can easily be replaced with another apple.

  55. One can’t help but smell something indubitably fishy when alleged first-time buyers of SanFo Treats products go to extensive lengths of proclaiming to all and sundry that they’ve just been sold the worst confection hereabouts.
    Sure we can give these posters the benefit of the doubt, but these claims are inarguably verging on the absurd – surreal even – when frequent customers like yours truly still have to encounter bum apples from the said store. And yet here we are being regaled by supposed accounts of other buyers’ “rude awakening” the first time around.
    Folks, as I’ve said in a previous post, the operative words here are BENEFIT OF THE DOUBT – for the token state of freshness of apples in general, the overall quality of the caramel apples in question, the passionate motivation of the proprietor/s for putting up and running this business, the earnest veracity of testimonials by satisfied customers, and the hidden agenda behind the loquacious audacity of detractors and their ilk.
    Of course we can always argue that everybody’s entitled to his own opinion. But do people have to be obnoxiously judgmental just because of a fruit-based product whose main reason for being is solely the proprietor’s love for this confection? Unless this is decidedly an unscrupulous means to an end, namely putting down a person’s labor of love in favor of somebody else’s gain.
    Simply put, everybody gets to encounter a rotten apple in life at one time or another, so lighten up, people! If you do find yourself with one, you certainly don’t and won’t condemn the entire orchard from where this particular bad fruit hailed from. Live and let live! Or as esteemed celebrity chef Wolfgang Puck would put it, “Live, love and eat!”
    Enough said!

  56. One can’t help but smell something indubitably fishy when alleged first-time buyers of SanFo Treats products go to extensive lengths of proclaiming to all and sundry that they’ve just been sold the worst confection hereabouts.
    Sure we can give these posters the benefit of the doubt, but these claims are inarguably verging on the absurd – surreal even – when frequent customers like yours truly still have to encounter bum apples from the said store. And yet here we are being regaled by supposed accounts of other buyers’ “rude awakening” the first time around.
    Folks, as I’ve said in a previous post, the operative words here are BENEFIT OF THE DOUBT – for the token state of freshness of apples in general, the overall quality of the caramel apples in question, the passionate motivation of the proprietor/s for putting up and running this business, the earnest veracity of testimonials by satisfied customers, and the hidden agenda behind the loquacious audacity of detractors and their ilk.
    Of course we can always argue that everybody’s entitled to his own opinion. But do people have to be obnoxiously judgmental just because of a fruit-based product whose main reason for being is solely the proprietor’s love for this confection? Unless this is decidedly an unscrupulous means to an end, namely putting down a person’s labor of love in favor of somebody else’s gain.
    Simply put, everybody gets to encounter a rotten apple in life at one time or another, so lighten up, people! If you do find yourself with one, you certainly don’t and won’t condemn the entire orchard from where this particular bad fruit hailed from. Live and let live! Or as esteemed celebrity chef Wolfgang Puck would put it, “Live, love and eat!”
    Enough said!

  57. This is funny. Sabotage, something fishy. What’s next? Conspiracy? For god sakes! It’s just an apple. What’s the big deal? The only thing that make sense in what I’ve read was that food needs to be refrigerated. May it be apples, cakes, salads, it should be refrigerated. But sabotage? Lamest excuse. To Sanfo treats. I understand you. I know you love what you do and your products shows it. Please don’t patronize your so called supporters. They’re just instigating. They’re just dousing the fire with gasoline.
    May there be hundreds of so called competitors. Each one will always be unique. From what I’ve read, Rochelle the owner seems to be very dedicated. But Sabotage! Oh come on!

  58. To Carla:
    Perhaps you didn’t read what Edgar Lyon’s wrote or you are not processing all the information correctly.
    The competitor/its supporters have in fact written some really nasty stuff about Sanfo treats and then turn around to praise the competing business all in the same paragraph. Not only in Anton’s blog but also at Dessert Comes first. We, the fans/supporters of Sanfo will not write and defend Sanfo to the death if we were not provoked.
    Open your eyes!

  59. And Carla….
    Get your facts straight before considering my statement “the lamest excuse”!
    You actually sound like a supporter of the so called competitor/competitors; encouraging their existence because they will be “all different/unique” from Sanfo treats. Just don’t badmouth Sanfo and don’t badmouth Sanfo’s fans.

  60. You’re paranoid sanfo lover. You’re obssessed with this competitor thing. You get your facts straight. Please quote me where I badmouthed Sanfo fans. You’re just making things worse. You’re creating something that is not there in the first place. It’s just an apple. It’s not like it’s a matter of national security. Where is your so called competitor? You said yourself they don’t have a store. So what’s the fuzz all about?
    For you anybody who makes a comment about Sanfo is an enemy. A supporter of the competitor. Have you ever thought that I could be a non satisfied customer? As customers are we really obliged to praise everything we eat or buy?
    If you think every comment is provocative, well sorry to tell you this. You will never grow until you are able to take criticism.
    I may seem to be provocative to some readers but what I’ve said was an observation any customer is entitled to. All I said was that food should be refrigerated.

  61. Carla,
    You said more than “the food should be refrigerated” and you know it!
    As a Sanfo fan, I am also entitled to my observations and opinions on people who have commented on this blog site. Based on alot of the comments made and again I suggest that you look at both Anton’s and Dessert Comes first blog site to UNDERSTAND where I am coming from, I strongly believe that there are people who are currently trying to destroy the credibility of Sanfo’s treats to promote the competitor’s business. Negative comments made about Sanfo treats, I understand and accept provided that there is no other alterior motive other than to express ones own preference.
    My so called “paranoia” is supported by many comments made by people in both sites.
    Let me quote you on how you badmouth Sanfo’s fans:
    “This is funny. Sabotage, something fishy. What’s next? Conspiracy? Sabotage, the lamest excuse.
    But sabotage! Oh come on!”
    You basically belittled and ridiculed 2 opinions made by Sanfo fans. That to me is badmouthing!
    To you it is just an apple. But to many, Sanfo treats brought out childhood memories and still brings out the kid in everybody.
    Any business that brings out the goodness and happiness in people is worth defending!
    And also, I was not the one who said that the competitor doesn’t have a store! Get your facts straight!

  62. One more thing Carla….
    How can you claim that you are an unsatisfied customer of Sanfo treats when in your previous post you praised Sanfo treats stating that “I know you love what you do and it shows in your products.”
    Very questionable!

  63. I was talking about you sanfo lover. I don’t see you as Sanfo treats. If I praised Sanfo treats, that is because I like the idea of the owner. I just seconded the motion of refrigerating the damn apple. Now if that suggestion would bring eternal nightmares for you, then too bad.
    You keep mentioning competitor. Where? I don’t see any. Why don’t you just take the criticism? I’m sure I’m not the only one that said anything that could be interpreted as destroying the credibility of Sanfo treats. Why don’t you read earlier messages.
    Next your gonna say that it’s all a conspiracy and everyone is ganging up on sanfo treats.That it’s a demolition job perpetrated by the competitor. Wow! bring in the FBI, Interpol, Scotland yard. Hey what the heck let’s invite the CIA to investigate.
    For what? A silly apple covered in gooey stuff.
    I’m sorry to the owner of Sanfo Treats. This is not meant for you but for Sanfo lover.
    By the way. How many people gets to read this blogsite. The whole country?

  64. Carla,
    I think you are taking it too far by involving the FBI, CIA, Scotland Yard, etc, etc…You’ve been watching too many movies! You said “A silly apple covered in gooey stuff.” Why even bother to spend your time writing very long (but senseless) blogs if you don’t care about this stuff. If you don’t like it, don’t buy it — It’s really that simple!
    As a matter of fact, there is a competition, and the name of that competition is Czarina’s apples, whose base of operations is in Sampaloc, Manila, and who claims to be the “Gourmet” and the “First” caramel apple to come into the Philippine confectionary market. Go to Dessertcomesfirst.com and see for yourself. There have been numerous entries trying to discredit Sanfo Treats’ caramel apples in favor of Czarina’s Gourmet Apples.
    Even a small blog such as this site will sway potential customers. And that’s the reason why Sanfo fans are defending the products.
    We, as Sanfo Treats fans, admire Rochelle for introducing this product to the masses. Why are we defending Sanfo Treats? It’s because we want them to stay in business for a long time!

  65. Carla…..
    What are you talking about??? You completely lost me from the very beginning! You stated “I was talking about you Sanfolover”, but what are you referring to when you said that???? I never claimed to be Sanfo treats!!! I am a Sanfo lover and a fan!!!
    I wrote “sabotage” in one of my entries because there is proof of this happening. I will not say anything that is not apparent. Don’t second guess what I will say next because you don’t know me and you don’t know how my mind works!!!
    Please erase the thought from your mind about me getting nightmares from your suggestion. I don’t even care about it!

  66. Wow! now there’s two of you. When I said Sanfo lover, I meant you. I don’t recall Sanfo treats joining in this fracas. Don’t worry Go warriors if your so called competitor Charinas comes out, I will bug her also. If they don’t REFRIGERATE!!! their apples that is. All this for a silly apple? You can buy them at 8 pesos each. What so special about an apple?
    and oh, Sanfo Lover. If you don’t care, why are you bothered?

  67. Carla….
    Hate to burst your ego but I really don’t care about your suggestion to refrigerate an apple. I am just a fan and not the owner of Sanfo treats so I don’t have a need for any of your suggestions.
    I don’t know where you got the idea that I was bothered by your suggestion! And why single me out? Are you that bothered by my opinions? How do my opinions affect you if you consider the product silly and insignificant?
    By the way…. you still don’t make sense even with your clarification.

  68. Don’t worry sanfo lover. If I don’t make sense to you. I’m very patient with slow people. One of these days it’ll catch up with you.
    I certainly hope you’re not the owner. You’re obsessed with a silly fruit. And I wasn’t suggesting for you to refrigerate that thing. Who are you for me to make a suggestion to?
    If you were the owner, you would take to consideration suggestions of customers. Do you see anything wrong about putting them apples in a more proper place?

  69. Dear Anton: There was a store along Elizalde I think in BF homes, The candy shoppe a couple of years ago. They already had these caramel apples. They closed after 6 months I think. I bought some apples there when they opened. They were beautiful on the outside but bad in the inside. They were selling them at least P150 I think. They were mushy inside. I agree with earlier comments that they should serve this chilled.

  70. Hello Carla my champion! Finally someone who sees the light of posting in a food blog. My GOD the people here are so defensive and pound on each word you write without even looking at the totality of the post itself! God sanfo lover, get over yourself and try to read what you’re posting. I will quote myself again from a previous post I made
    “There are no haters Rochelle, only food critics who speak their mind. No one is out to get you or your precious apples,that’s why it’s a food blog. Everyone’s entitled to their opinion, I mean what would you feel if you ate at a restaurant and they served you something that was rotten and they tell you “Sorry we make a a lot of food each day and there is no way of checking them all for freshness””
    That goes for you as well sanfo lover and Teddycapz, in the end you are just hurting San Fo apples as a whole with your whimsical posts and statements that don’t even make perfect sense. Learn to read and comprehend before you pass judgment please. Save Rochelle some dignity and don’t go representing her and her store with nonsense.

  71. Magandang araw po uli sa inyong lahat,
    Sanfo lover at Carla, itigil niyo na yang away ninyo. Nagpapasalamat ako sa blog na ito dahil binigyan niyo ako ng inspirasyon maging negosyante, naglakas loob ako noong lunes na maging negosyante dahil sa mga nabasa ko tungkol sa Sanfo epples. Maraming puri ang natanggap ni sanfo ngunit meron rin lait, pero ganyan talaga ang negosyo meron up and down. Ang sabi ng dating Ernie Baron : WEATHER WEATHER lang yan! Ngayon ang dahilan ng aking post ay para sabihin na ako’y mayroong bagong tindahan sa talahib ng Hercules street sa barangay namin, HERCULES CARAMEL WET FISH. Ito pong produkto ay napakasarap sapagkat pinagsanib ang tamis ng CARAMEL at alat ng pritong Galung-gong. Inaanyayahan ko pa ang lahat na dumayo at mamili nitong nakaka-baliw at agaw-tingin na galung-gong, (54 Hercules St, Brgy Dede, Project 4. Marami na ang nagsabi na baka masang-sang ang isda na gamit ko, eto lang ang masasabi ko: Hindi iyan mangyayari sapagkat sariwa ang mga isda na gamit ko at matapos ng isang araw ay sa ref ito mapupunta, at ma-i be benta pa hanggang alas-dos ng kinabukasan. Kay Anton, sana mapakita sa blog mo ang aking munting tindahan. Sa mga yosi boys ng P-4, mga tambay, kay Manolo na aming tanod at sa maraming nagmamahal ng aking produkto, salamat sa suporta. Mahal ko na kayo kahit puro utang ang bili niyo sa akin.

  72. Teddycapz
    ” Or as esteemed celebrity chef Wolfgang Puck would put it, “Live, love and eat!” ”
    Unfortunately with rotten apples, I won’t even get past LIVE, to love and eat (rolling eyes)

  73. To Paul: Thanks for trying to understand me. If you do. I was just merely suggesting the proper handling of the apples. To Rochelle, no one hates your products. I just thought that maybe chilling your products may be better. Is that destuctive? I think that was productive criticism.
    Put a harness or muzzle on Sanfo Lover. She’s doing more harm than good.
    To VJ, sorry if you were offended with my actions. I think I was provoked also. Are you serious about the caramel fish? Baka pumunta ako dyan at wala namam yan ha.
    Again to Sanfo Lover. If you really are a fan of Sanfo Treats then keep on patronizing it. Paul is right don’t represent Rochelle.

  74. To the poster/s hiding behind the names PAUL SY and CARLA…
    Initially I was not considering stooping to your level and dignifying your gutter-based postings with a reply – for the simple reason that your temerity to incur the ire of people who rally behind SanFo Treats reeks of a hidden agenda, not to mention an attention-seeking dementia. Heck, I wouldn’t be surprised if you are one and the same person who may even be connected with the competition – it is so downright easy to comment incognito with multiple nom de plumes in these blogsites. Plus I don’t fancy wasting my time engaging in a debate with faceless entities who only have the balls to voice out their views no matter how imbecilic just as long as they remain hidden.
    But it is so apparent that you people need to be told pointblank to get a life! You obviously revel in agitating sensibilities – a major indication of which is the fact that you are sorely in need of a crash course in logical reasoning and sensible debating, moreso basic good manners and discourse etiquette. I need not quote verbatim anymore the glaring loopholes splattered all over your pathetic self-indulgent comments to prove my point because they overwhelmingly speak for themselves.
    Kindly cease and desist from humoring us with the moronic argument that our views in support of SanFo Treats are only hurting Rochelle’s business and that she should not even patronize us. Don’t you even have the common sense to let Rochelle herself be the judge of that? Have you even considered asking her up front how her business has bloomed even more thru the unsolicited support accorded by satisfied customers openly known to her like yours truly? That’s a fact despite the unsavory mileage painstakingly generated by some elements like your ilk. Aside from your silly statements reeking of anti-entrepreneurial demeanor, it is apparent that you are merely engaging in a futile exercise in erratic fault-finding with your opinions heavily drooling from a foot-in-mouth affliction.
    Having indulged you with these eye-opening discourse, I certainly hope I was able to pummel some sense into your incognito head/s. But if you insist on being painfully narrow-minded about it, just go ahead and be faceless hidden irritants for all I care. Like I’ve said in a previous post, we all get to encounter rotten apples in life every now and then – and your kind just happens to be one of those.
    And good day to you too!

  75. To the poster/s hiding behind the names PAUL SY and CARLA…
    Initially I was not considering stooping to your level and dignifying your gutter-based postings with a reply – for the simple reason that your temerity to incur the ire of people who rally behind SanFo Treats reeks of a hidden agenda, not to mention an attention-seeking dementia. Heck, I wouldn’t be surprised if you are one and the same person who may even be connected with the competition – it is so downright easy to comment incognito with multiple nom de plumes in these blogsites. Plus I don’t fancy wasting my time engaging in a debate with faceless entities who only have the balls to voice out their views no matter how imbecilic just as long as they remain hidden.
    But it is so apparent that you people need to be told pointblank to get a life! You obviously revel in agitating sensibilities – a major indication of which is the fact that you are sorely in need of a crash course in logical reasoning and sensible debating, moreso basic good manners and discourse etiquette. I need not quote verbatim anymore the glaring loopholes splattered all over your pathetic self-indulgent comments to prove my point because they overwhelmingly speak for themselves.
    Kindly cease and desist from humoring us with the moronic argument that our views in support of SanFo Treats are only hurting Rochelle’s business and that she should not even patronize us. Don’t you even have the common sense to let Rochelle herself be the judge of that? Have you even considered asking her up front how her business has bloomed even more thru the unsolicited support accorded by satisfied customers openly known to her like yours truly? That’s a fact despite the occasional criticism and even the unsavory mileage painstakingly generated by some elements like your ilk. Aside from your silly statements reeking of anti-entrepreneurial demeanor, it is appallingly obvious that you are merely engaging in a futile exercise in erratic fault-finding with your opinions heavily drooling from a foot-in-mouth affliction.
    Having indulged you with this eye-opening discourse, I certainly hope I was able to pummel some sense into your incognito heads. But if you still insist on being painfully narrow-minded about it, just go ahead and be faceless hidden irritants for all we care. Like I’ve said in a previous post, we all get to encounter rotten apples in life every now and then – and your kind just happens to be one of those. But the rest of us can certainly move on with unequivocal peace of mind and joie de vivre even with occasional pests around.
    And good day to you too!

  76. Carla….
    Slow??? Really! You are hitting me below the belt! For what? Because I was expressing my opinions based on actual comments made by people discrediting Sanfo treats!
    I speak confidently about Sanfo and its products because as an avid fan, I know alot about it. If Rochelle wants to talk about her business she will write something in this blog! If I want to talk about it, then that is my right!
    I still hold a strong belief that there are people writing in this post who have the malicious intent to destroy the business. I am not saying everybody who have posted a negative comment is in fact a part of that group. I did throw in the word “maybe” to exclude those who are not guilty of this.
    If you are not one of them, my statements should not hit you in any way! It should not cause you to make any defensive remarks!
    If you were not referring to your suggestion bothering me, then what are you asking me???? Are you asking me if I am bothered by your response??? Any person who receives your responses would be offended with your insults! Again for what?? Because of opinions made based on proof!
    So what is your real reason for being defensive???

  77. Teddy,
    I know Rochelle appreciates her supporters! Glad to hear that you and your family enjoyed her catering service.
    Please continue to watch her as she expands her business with more exciting additions!
    Mabuhay and SANFO TREATS!!!!

  78. To Carla and Paul sy,
    Looks like you are spending a lot of time thinking of how to really fan the flames. My suggestion, and I know you will not like it and maybe even insult me after this… move on. We have already gotten your point about the refigeration thing. Hasnt it occured to you that the the owners have probably thought about this already. that the caramel might harden if this were the practice. I bet they do have a reason. I’ve been buying their apples not just for myself but as gifts and yes, I have never encountered a bad apple. So I do side with Teddycapz with this one, it’s so bizzare how people get the “bad” apple the first time around. Its just funny.
    also, I am also a fan and I would not want rochelle’s business to go down the drain only because people like you and Paul Sy have an opinion. If its not going to help our economy and lead to the demise of a Filipino grown business, just keep it for yourself. I like giving away the P50 apple, not only is it reasonably priced, I wouldn’t want to buy the same product fot P150 or P200. Thats just silly.
    so please move on. You cant simply spend this much time on something you really dont know anything about.

  79. To Sanfo Lover
    Dont mind these people, its quite obvious what they are trying to do. this is my first time to see this blog, and your right… they’re rambling on. Trying to make sense… I just don’t see their point.

  80. Goodspark,
    Glad to hear that you are a fan too! I know Rochelle appreciates her fans.
    Thanks for the advice! I will keep it in mind.
    Mabuhay ang SANFO TREATS!!!

  81. Looks like the Sanfo treats has really made its mark. I always buy from the Megamall branch and always get the marshmallow boulder . I see that there was someone commenting on the fingerprint on the apple. As an example,There was one day that I brought home an caramel apple to my daughter. She had asked me for a plain caramel flavor. So when I brought home the one with all the mallows, she started throwing a fit. So I decided to remove the mallows. It did not work, she knew it was a boulder. Thats why I was surprised when I read that a customer found a fingerprint. I find that to be a bit too impossible. When I removed the mallows all that was left were the powdery residue of the mallows. You could hardly see the caramel underneath. To the person that disected the apple only because she didnt like it, there is no need to disect it if you don’t like the taste, any regular customer could have just thrown it away.Unless you’re really trying to find somethng that isn’t there. Just thought I needed to defend Sanfo Treats, they have such good products. The best way to go about it would be to email the company and not splatter your comments all over the internet. It’s all done in bad taste.

  82. Tere222,
    Good catch! Always good to question before believing anything that is said.
    Mabuhay ang SANFO TREATS!

  83. carla/paul,
    if you think that this is a blog site for food critics/lovers and wherein everyone is free to express their own opinions and observations, then why dismiss others’ opinions by calling what they say whimsical or the lamest excuse or by calling them paranoid and judgmental (not to mention… the rolling eyes)? why respond that way? don’t be surprised if you slight other people and they react to you in a certain way.
    you’ve shared your views already — and i’m sure even the owner of sanfo treats has heard you. please let others do the same.

  84. I wanna buy apples now. Great publicity style Sanfo Treats. Getting all these people worked up to plug your company. I’m in marketing and this is a new approach in selling someone’s products.

  85. Good or bad publicity is still publicity. Whoever said that hit it right on the nose. I saw , I bought, I ate. I LIKE. Thanks to one wise momma who said to have it sliced so I can see if it is rotten. NOT.
    Shared it with a friend who liked it but not enough to buy it at 70 she says. Chacun a son gout.

  86. Mabuhay ang SANFO TREATS!!! (If I can only draw a flag with a caramel apple on it I would!)

  87. I think it is time for me to say goodbye…. I have done my duty as a fan of SANFO TREATS! SANFO TREATS will take it from here!
    To all those who love SANFO TREATS…keep loving them! This is a special company that works hard to make Disneyland memories!

  88. Where can I get your services sanfo lover? I need to advertise my newly opened cakeshop. I’ve heard that you’re good in marketing.
    To Teddy Capz. You’re a great writer. I practically needed to buy a dictionary to understand everything you wrote. Thanks for the barrage of english terms. you’re eloquent. I wished you had better use of it. I guess morons hate their fellow moron.

  89. Oh Come on Sanfo Lover. You’re a spoiled sport. Didn’t you know that we here in the office are being entertained by your volleys with Carla. We’ve been reading this for two days now. You guys are putting on a good show. I agree with Khyl. This is new. I guess sales are pouring in now. Shoot my officemates and I are planning to go to glorietta after our shift in an hour. It’s just across the corner. We’re intrigued with these apples. We’re gonna buy some.

  90. What is this? You people are destroying this blogsite. Is this blogsite dedicated only to Sanfo treats? I thought it was also for travel secrets, as stated at the top. This is bad marketing for this apple shop. Shame on you!!!
    To the administrator: I am shocked that you let this people promote their products here. I can understand an article maybe but not the whole site.
    If you want real caramel apples, go to the States. This is not even a Filipino product. Double shame on you!!! I didn’t even read all that was written but I’ve read enough. It’s purely advertisement for Sanfo Treats.
    I took notice though of one comment by an eric. He mentioned a person by the name of Teddy Capz. If I’m not mistaken, this is the same person that my friend has told me about. He is into advertising. Hewrites articles for promoting new and upcoming products. So don’t be surprised if this his marketing ploy.
    Buy original Filipino products only. Not colonial ideas.

  91. You couldn’t have said it better tricia. I’ve been observing the last few days but never dared to butt in because just like what the dude goodspark wrote “You cant simply spend this much time on something you really dont know anything about.” i confess, I don’t know anything about their topic. I did tho’ observed how the store that sells fruits, sanfo treats is capitalizing on these publicity.
    Commissioning these contributors to talk about their products. No offence to some Filipinos. Some of us Filipinos patronize. If that is the right word, items or current events, like movies when they are talked about. Just like what happened in the states re: the launching of the apple iphone. Overpublicized and overrated I’ve heard. That’s right, bad publicity or good publicity, it’s still publicity.
    At the end of the day. The cash register will still be ringing and cashing in.
    Nice try Sanfo Treats. Let’s buy filipino treats instead.
    Mabuhay ang Filipino products.

  92. Before I really leave I just want to clarify one thing:
    My remarks in my defense have never been intended to be a marketing ploy. They were meant to defend me. Now if they happen to bring in some other benefit especially for SANFO TREATS, then that is great.
    SANFO TREATS did not commission me to promote them. I just did it out of admiration for the owners and their products. I guess that admiration for them brought out my marketing skills. Nothing really unique or special about me. Anyone can do this. But I think the best marketers are those with the purest intentions for the company they are promoting!
    I know SANFO treats will continue to thrive without me because there are alot of people out there who are open minded and adventurous enough to try and enjoy a simple but nutritious fruit such as an apple.
    To those who are trying to stir up another mess (like boycotting) this product….shame on you! It is too late anyway, people know how good this product is. It doesn’t matter where the idea comes from, just enjoy the fact that a human being discovered it! The CARAMEL APPLE is never meant to replace the native products.
    As a person in the Healthcare field, just want to leave you with a good advice: An apple a day, keeps the doctor away. Lots of fiber, good for the heart!
    To the fans of SANFO,remember to always question anything said or written down before believing it. Keep defending SANFO when you know that senseless comments are made against it! Who knows I might still put in a word or two in its defense someday! But I leave it up to all of you to do this, if you guys/gals want to!
    To those who have been entertained with this blog fight, good to hear that you are actually reading this. Unfortunately, the fight has worn me out so I do need to retire at an early age. But as I have said before, I have done my duty as an avid fan in defending and promoting SANFO TREATS. I hope you guys would really enjoy the product even without the controversy. Who knows maybe someone will pick up the torch after me!
    Take care everyone! Mabuhay ang SANFO TREATS, MABUHAY ang PILIPINO at higit sa lahat…. MABUHAY ang PILIPINAS!!!!

  93. Hi Erick!
    Good luck with your cakeshop! My advice to get good marketers is to start with the people you know who admire you and your business! Remember, the ones with the purest intentions will make great marketers! Please tell me the name of your cakeshop. I will either go there someday or have my friends go and try your desserts! Then I can really write to promote it.
    I am based in the US so I can’t do this on a regular basis. You can have me as a back up promoter. I am very sure there are budding talented marketers out there who can really use the experience!
    Here is the catch: (No monetary payment required, maybe just a slice of your cake will do — what flavors do you have (hehehe)) This goes with my motto : Only the ones with the purest intentions!
    Let me know how I can get a hold of you! If you don’t feel comfortable posting your e-mail address here, maybe ANTON can help somehow! Let us ask him!

  94. To the poster/s hiding behind the pseudonyms ERICK, TRICIA, EDWIN, et al…
    Seems like we’re dealing here again with the same old faces with malicious yet incoherently condescending modes of thinking hiding behind different names, eh?
    You’re changing your strategy this time, eh? Now you’re instigating that we’re hired writing professionals being utilized by the caramel apple maker in question to further her business, eh?
    For crying out loud, people like you will really blog gross inanities just to get your 15 seconds of fame. Too bad for you though – you cannot really bask in that glory because you will as expected choose to stay incognito and not come out in the open, UNLIKE YOURS TRULY. As God is my ultimate witness, I will unhesitatingly face the music if the situation justifiably calls for it. Maybe you should consider doing the same – have the balls to state your instigations up front and personal, and quit cowering behind false names and anonymous identities if only to fuel your dubious audacity to splatter insults all over.
    Tell you what – you guys are most welcome… Nay, you are most cordially invited… Oh heck, I quintuple dare you to prove beyond reasonable doubt your grossly inane and atrocious yet decidedly humorous allegations which belittle big time our plain and simple unsolicited support as SATISFIED CUSTOMERS of Rochelle Santiago’s passionately nurtured SanFo Treats. If you can successfully walk your talk and put the money where your mouths are, then I will gladly reward you with more than enough seed money for you propaganda ghouls to further jumpstart your entrepreneur demolition enterprise. How’s that, huh? Deal or no deal? Believe you me, this is one offer that I will never turn my back on. Question is, will you bite? Of course you can because you obviously have teeth – isn’t it apparent that you’ve been lying between them all along?
    I throw this challenge your way simply because God knows what you choose to mouth are not true, just nothing more than mere malicious idle talk expected from blogging hyenas. Period.
    Tsk tsk… It is so downright pathetic how some people like you are apparently leading oh so jaded lives that you cannot seem to accept the fact anymore that there are still good Samaritans living amongst us. That there are actually people not even remotely related to a beleaguered entrepreneur like Rochelle who can selflessly and unconditionally take up the cudgels for her in situations like these simply because they got to appreciate and believe in her product concept as well as her vision to please as many customers as possible. That she is richly blessed with loyal supporters of varying ages, spending capacities, professions, among others (some with writing skills to boot). Maybe you should be so lucky – that way you wouldn’t have ended up so grossly uptight.
    Besides, Rochelle would rather avoid subjecting herself to your primeval insults and focus more on improving her business so she can gain more previously disgruntled now turned avid customers LIKE YOURS TRULY as I’ve stated in my first few posts in this blogsite (also check out my similar posts in Lori Baltazar’s Dessert Comes First Blog). Now if THAT is not proof positive that she takes genuine criticisms and negative comments most constructively, I don’t know what is.
    Oops, silly me – I almost forgot that you could be the competition’s incognito henchmen or, God forbid, the extorting lynch mob that is widely notorious for hounding budding entrepreneurs thru these blogsites. In which case I shouldn’t be surprised why you blabber rubbish the way you do.
    Again, my dare for you guys is there for the taking. Just let me know if you are domesticated enough to take me up on it.
    Otherwise, get a life!

  95. To the poster/s hiding behind the pseudonyms ERICK, TRICIA, EDWIN, et al…
    Seems like we’re dealing here again with the same old faces with malicious yet incoherently condescending modes of thinking hiding behind different names, eh?
    You’re changing your strategy this time, eh? Now you’re instigating that we’re hired writing professionals being commissioned by the caramel apple maker in question to radically promote her business, eh?
    For crying out loud, people like you will really blog gross inanities just to get your 15 seconds of fame. Too bad for you though – you cannot really bask in that glory because you will as expected choose to stay incognito and not come out in the open, UNLIKE YOURS TRULY. As God is my ultimate witness, I will unhesitatingly take a break from my food business and face the music if the situation justifiably calls for it. Maybe you should consider doing the same – have the balls to state your instigations up front and personal, and quit cowering behind false names and anonymous identities if only to fuel your dubious audacity to splatter insults all over.
    Tell you what – you guys are most welcome… Nay, you are most cordially invited… Oh heck, I quintuple dare you to prove beyond reasonable doubt your grossly inane and atrocious yet decidedly humorous allegations which belittle big time our plain and simple unsolicited support as SATISFIED CUSTOMERS of Rochelle Santiago’s passionately nurtured SanFo Treats. If you can successfully walk your talk and put the money where your mouths are, then I will gladly reward you with more than enough seed money for you propaganda ghouls to further jumpstart your entrepreneur demolition enterprise. How’s that, huh? Deal or no deal? Believe you me, this is one offer that I will never turn my back on. Question is, will you bite? Of course you can because you obviously have teeth – isn’t it apparent that you’ve been lying between them all along?
    I throw this challenge your way simply because God knows that the accusations you choose to spew out are not true, just nothing more than mere malicious idle talk expected from blogging hyenas. Period.
    Tsk tsk… It is so downright pathetic how some people like you are apparently leading oh so jaded lives that you cannot seem to accept the fact anymore that there are still good Samaritans living amongst us. That there are actually people not even remotely related to a beleaguered entrepreneur like Rochelle who can selflessly and unconditionally take up the cudgels for her in situations like these simply because they got to appreciate and believe in her product concept as well as her vision to please as many customers as possible. That she is richly blessed with loyal supporters of varying ages, spending capacities, professions, among others (some with writing skills to boot) simply because her sincere love for caramel apples and sharing that passion with others effortlessly shines through. Maybe you should be so lucky – that way you wouldn’t have ended up so grossly uptight and overly cynical.
    Besides, Rochelle would rather avoid subjecting herself to your primeval insults and focus instead on improving her business so she can gain more previously disgruntled now turned avid customers LIKE YOURS TRULY as I’ve stated in my first few posts in this blogsite (also check out my similar posts in Lori Baltazar’s Dessert Comes First Blog). Now if THAT is not proof positive that she takes genuine criticisms and negative comments most constructively, I don’t know what is.
    Oops, silly me – I almost forgot that you could be the competition’s incognito henchmen or, God forbid, the extorting lynch mob that is widely notorious for hounding budding entrepreneurs thru these blogsites. In which case I shouldn’t be surprised why you blabber rubbish the way you do.
    Again, my dare for you guys is there for the taking. Just let me know if you are domesticated enough to take me up on it.
    Otherwise, get a life!

  96. Tnx Sanfo lover. will get in touch with you later. Have fun in the states.
    First things first Mr. Teddy Capz (Professional writer?) Why do you have to post your messages twice? We’re not mormons like you, we’re catholics. So you’re in the food business also eh? Since you branded me along with those people up there as henchmen, do you have any competitors that you would like for me to demolish?
    Sheesh! blame everybody. You know that Wyeth thing in the news? Yup I did that. The rumours that jollibee uses cultured worms in their burgers? yours truly. What else? Name it I did it. You’re a moron, so you’ll believe that.
    At least Sanfo lover hits the spot. You? You’re above the rest. You see, I’m just a layman. I can’t understand everything you’re writing. Mr. Thesaurus.
    What was your dare again?

  97. Para sa taong nagsasabi na ERICK daw ang pangalan nya na peke naman ang e-mail address na ibinigay…
    Tatagalugin ko na ang posting na ito para maintindihan mo ha. Pero wag ka nang bumili ng Tagalog dictionary – pipilitin ko na simpleng pang-araw-araw na salita lang ang gagamitin ko para makahabol ka komo inamin mo namang mabagal yang broadband ng kukote mo.
    Ayaw ko na sanang patulan ang mga nakikigulo sa isyu sa blogsite na ito na kinasasangkutan ng SanFo Treats – mga taong nakikisawsaw na kagaya mo (galit si Anabelle Rama sa tribo mo) lalo na’t nakatago ka lang naman at walang balak lumantad kaya sobra ang lakas ng loob mong mang-insulto ng mga taong wala namang atraso sa yo (maliban na lamang kung dati ko nang binatikos ang mga pinagsasasabi mo sa blogsite na ito at ngayon ay nagbabalik at rumeresbak ka sa likod ng bagong pangalan na naman). Kaya lang halatang kulang ka sa pansin kaya papansinin na nga kita at baka hindi ka pa makatulog nyan kung babalewalain ko lang yang pagngangangawa mo. Ganoon talaga – maawain ako sa hayop eh. Bale abuloy ko na sa yo itong pag-aksaya ko ng panahon sa pagsagot sa mga walang kalatoy-latoy pa ring pinagsasasabi mo.
    Unang-una, bakit ka ba galit sa akin ng dahil lamang mas matatas akong mag-ingles kesa karaniwang Pinoy? Pinaratangan mo pa akong “moron” dahil doon? Alam mo bang simtomas lang ng inggit yan – ikiskis mo lang sa pader at mawawala rin yan. Kung ayaw mo ng pag-iingles ko, eh di wag mong basahin ang comments ko – meron bang pumipilit sa yo? Ganoon lang kasimple yon. Gaya rin sa mga produkto ng SanFo Treats – kung ayaw mo, eh di wag kang bumili. Problema ba yon?
    Pangalawa, kaya nagdodoble ang posting ko dito ay dahil Blackberry handheld (sorry hindi ko alam kung ano yon sa Tagalog) ang karaniwang gamit ko sa pag-surf sa Internet – ibang-iba ang pagkaka-display ng webpage dito kumpara sa PC at delayed ang display ng mga posting. Yung unang posting ko ay dapat pang-preview pa lang, kaso napo-post na pala kaagad. Yung pangalawang posting naman ay siya nang final draft dapat, kaya mapapansin mong may konting pagbabago kumpara sa nauna. Sa madaling sabi, kapag na-display na ang mga posting ko sa Blackberry ay huli na para bawiin ko ang kadoble. Klaro ba? Ang hindi lang klaro sa akin ay kung ano ang kinalaman dito ng mga Mormon. Galit ka rin ba sa kanila at pati sila ay nilalait mo? Ang dami mo naman yatang galit sa katawan – baka magka-stroke ka na niyan sa sobrang galit mo sa mundo, di kaya?
    Dahil nagmamaang-maangan ka sa pag-intindi sa mga nasabi ko sa ingles, lilinawin ko ang hamon ko sa mga kagaya mo. Napakasimple lang – patunayan nyo ang bintang na bayaran ako ng SanFo Treats o tumanggap ako ng kahit sampera mula kay Rochelle Santiago para lang ipagtanggol at ipagduldulan sa madla ang mga paninda nya. (Diyos na mahabagin, kayo ang nakakaalam na kung gawain ko nga yon ay noon pa sana ako yumaman.) Kapag nagtagumpay kayo ay gagantimpalaan ko kayo ng pabuya na hindi bababa sa anim na digits pwera pa ang decimal numbers. Pangako ko yan – Diyos ang saksi ko dyan. Pero kailangang lumantad kayo gaya ko na kaharap si Rochelle na sya namang apektado higit kaninuman sa kaguluhang ito. Walang alinlangan kong gagawin ang pagharap kahit kanino, kahit kelan, kahit saan kung sadyang kinakailangan para pabulaanan ang kahibangang bintang na ito. Para magkaalaman din kung talagang matapang kayo at kasing-agresibo sa panglalait ng mga kapwa nyo na syang mistulang misyon nyo sa buhay komo ba nakatago lang kayo sa mga lungga nyo.
    Hindi na kita papatulan at lilibangin pa sa ibang mga walang katuturan na pinagsasasabi mo at maaaring sabihin pa – bilang respeto na rin sa sarili ko. Basta umaasa akong nagkakaintindihan na tayo ngayon. Ito na rin ang huling pagsagot ko sa yo maliban na lang kung tatanggapin mo ang hamon ko na lumantad ka at patunayan ang mga paratang mo – sisikat ka lang kasi kung patuloy pa kitang papatulan ng wala ka namang binatbat.
    Kaya ano ba ang pasya mo – laban o bawi?

  98. Para sa taong nagsasabi na ERICK daw ang pangalan nya na peke naman ang e-mail address na ibinigay…
    Tatagalugin ko na ang posting na ito para maintindihan mo ha. Pero wag ka nang bumili ng Tagalog dictionary – pipilitin ko na simpleng pang-araw-araw na salita lang ang gagamitin ko para makahabol ka komo inamin mo namang mabagal yang broadband ng kukote mo.
    Ayaw ko na sanang patulan ang mga nakikigulo sa isyu sa blogsite na ito na kinasasangkutan ng SanFo Treats – mga taong nakikisawsaw na kagaya mo (galit si Anabelle Rama sa tribo mo) lalo na’t nakatago ka lang naman at walang balak lumantad kaya sobra ang lakas ng loob mong mang-insulto ng mga taong wala namang atraso sa yo (maliban na lamang kung dati ko nang binatikos ang mga pinagsasasabi mo sa blogsite na ito at ngayon ay nagbabalik at rumeresbak ka sa likod ng bagong pangalan na naman). Kaya lang halatang kulang ka sa pansin kaya papansinin na nga kita at baka hindi ka pa makatulog nyan kung babalewalain ko lang yang pagngangangawa mo. Ganoon talaga – maawain ako sa hayop eh. Bale abuloy ko na sa yo itong pag-aksaya ko ng panahon sa pagsagot sa mga walang kalatoy-latoy pa ring pinagsasasabi mo.
    Unang-una, bakit ka ba galit sa akin ng dahil lamang mas matatas akong mag-ingles kesa karaniwang Pinoy? Pinaratangan mo pa akong “moron” dahil doon? Galing naman ng powers mong mangatuwiran! Alam mo bang simtomas lang ng inggit yan – ikiskis mo lang sa pader at mawawala rin yan. Kung ayaw mo ng pag-iingles ko, eh di wag mong basahin ang comments ko – meron bang pumipilit sa yo? Ganoon lang kasimple yon. Gaya rin sa mga produkto ng SanFo Treats – kung ayaw mo, eh di wag kang bumili. Problema ba yon?
    Pangalawa, kaya nagdodoble ang posting ko dito ay dahil Blackberry handheld (sorry hindi ko alam kung ano yon sa Tagalog) ang karaniwang gamit ko sa pag-surf sa Internet – ibang-iba ang pagkaka-display ng webpage dito kumpara sa PC at delayed ang display ng mga posting. Yung unang posting ko ay dapat pang-preview pa lang, kaso napo-post na pala kaagad. Yung pangalawang posting naman ay siya nang final draft dapat, kaya mapapansin mong may konting pagbabago kumpara sa nauna. Sa madaling sabi, kapag na-display na ang mga posting ko sa Blackberry ay huli na para bawiin ko ang kadoble. Klaro ba? Ang hindi lang klaro sa akin ay kung ano ang kinalaman dito ng mga Mormon. Hindi nila ako kasapi pero nirerespeto ko ang pagkakaroon nila ng pananampalatayang iba sa akin. Eh ikaw, galit ka rin ba sa kanila at pati sila ay nilalait mo? Ang dami mo naman yatang galit sa katawan – baka magka-stroke ka na niyan sa sobrang poot mo sa mundo, di kaya?
    Dahil nagmamaang-maangan ka sa pag-intindi sa mga nasabi ko sa ingles, lilinawin ko ang hamon ko sa mga kagaya mo. Napakasimple lang – patunayan nyo ang bintang na bayaran ako ng SanFo Treats o tumanggap ako ng kahit sampera mula kay Rochelle Santiago para lang ipagtanggol at ipagduldulan sa madla ang mga paninda nya. (Diyos na mahabagin, kayo ang nakakaalam na kung gawain ko nga yon ay noon pa sana ako yumaman.) Kapag nagtagumpay kayo ay gagantimpalaan ko kayo ng pabuya na hindi bababa sa anim na digits pwera pa ang decimal numbers. Pangako ko yan – Diyos ang saksi ko dyan. Pero kailangang lumantad kayo gaya ko na kaharap si Rochelle na sya namang apektado higit kaninuman sa kaguluhang ito. Walang alinlangan kong gagawin ang pagharap kahit kanino, kahit kelan, kahit saan kung sadyang kinakailangan para pabulaanan ang kahibangang bintang na ito. Para magkaalaman din kung talagang matapang kayo at kasing-agresibo sa panglalait ng mga kapwa nyo na syang mistulang misyon nyo sa buhay komo ba nakatago lang kayo sa mga lungga nyo.
    Hindi na kita papatulan at lilibangin pa sa ibang mga walang katuturan na pinagsasasabi mo at maaaring sabihin pa – bilang respeto na rin sa sarili ko. Basta umaasa akong nagkakaintindihan na tayo ngayon. Ito na rin ang huling pagsagot ko sa yo maliban na lang kung tatanggapin mo ang hamon ko na lumantad ka at patunayan ang mga paratang mo – sisikat ka lang kasi kung patuloy pa kitang papatulan ng wala ka namang binatbat.
    Kaya ano ba ang pasya mo – laban o bawi?

  99. Yo Man. You’re smart but don’t comprehend everything. Too smart probably. The mormon thing was an erap joke. The mormon was meant to be Moron. Yo man. Was it me that said that you’re being paid for writing?
    Well anyways. I got your message and I’m done.

  100. Teddycapz
    For a person who writes really well, it’s a shame you can’t read and understand previous statements before you shoot your mouth off.
    and in case you can’t read english (Kung sakaling hindi ka marunong magbasa ng ingles)
    Matuto ka muna magbasa bago ka maghusga! Huwag mong iisipin na iisa lamang ang tao na nagsusulat ng lahat ng ito at nagtatago sa maraming palayaw! Akala mo ikaw ang tigas ng mundo sa pagsulat mo ng maayos at makata ngunit sa totoo lang ikaw ang nagmumukhang walang pinag-aralan.

  101. Teddy at Harold,
    Salamat sa paggamit ng Filipino, kayo pa lamang ang naiintindihan ko sa blog na ito. Mabuhay kayo at mabuhay din ang HERCULES CARAMEL WET FISH. (54 Hercules st, Brgy Dede, Project 4 QC)

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