ULTIMATE TASTE TEST 2.0 RATING: 3.8 out of 5.0
I was personally surprised that Roti Mum’s Coffee, Choco and Oat Buns were among the highly rated food items in the Ultimate Taste Test Event 2.0. They did not hit the 4.0 rating because there were 3 foodies who commented, “Kopi Roti is Better” and rated them with 2.0 only.
What I love about Roti Mum is their new product — The Oat Bun! It uses whole oats for more fiber and less sugar than its coffee and choco counterparts. This bun was first introduced in the Philippines because of the push of the owners to provide a healthier alternative for the Filipino market (good job!).
We will surely see them in the bigger Ultimate Taste Test event but we requested that they give out tasting portions of their buns instead of the whole buns. We noticed that Roti Mum was a popular take-out item in the taste event. 🙂
Roti Mum’s The Oat Bun Story
by Emil Vincent Sitjar
Our company, Roti Mum, dubbed as Singapore’s Best Coffee Bun, has been operating in the Philippines for 2 1/2 years now with our initial shop at SM Megamall. Eventually, we opened in SM Mall of Asia and SM City Davao. We are likewise scheduled to open Roti Mum in Robinson’s Place Manila in September and SM City Cagayan de Oro in October or November.
Our shop initially started as a single product shop, meaning we only sold Coffee Buns. Our foray into the Café concept started in Davao (incidentally, our hometown) in May 2009 where we now serve brewed coffee with unlimited refills together with the Coffee Bun.
In December of 2007, we launched the Choco Bun, with kids as the main market, since some parents were wary of the coffee content of our Coffee Buns. Fortunately, adults likewise enjoyed the taste of our Choco Bun.
This year, and after studying what the market needs, we came up with a healthier alternative to our Coffee and Choco Buns: The Oat Bun.
We realized that Filipino consumers, in general, have been conscious about calories, fiber, sugar content and other health factors when it comes to the food they eat. Our oat bun was formulated with much consideration to people who are sugar-/calorie-sensitive (e.g. diabetics) and those people who need to increase their fiber intake.
The buns we prepare are all imported from Singapore, including the cream which we pipe in for the flavor. It is essentially the same bun you get to taste in Roti Mum outlets in Singapore, Indonesia, China and Korea. Luckily, it is just the Philippines that is offering Oats. Singapore will offer the oats by next month.
Like your requirement, we feel Roti Mum is still not too popular in the market (especially in the Makati/Fort area) simply because we have not expanded beyond our capacity. We believe that it is essential for us to maintain our quality in every shop that we open.
Roti Mum Buns may fall under the Dessert Category. However, we have noticed that it is actually a very flexible concept as they have been served as dessert, breakfast fare and, to some extent, pre-meal appetizers.
Coffee= P50/ bun
Choco and Oats= P55/ bun
ROTI MUM SM MEGAMALL BRANCH
Upper Ground Floor Level (Beside Powerbooks)
SM Megamall A,
Corner Julia Vargas Ave and EDSA
Mandaluyong City, Metro Manila Philippines
TeleFax Number: +632 6384250
ROTI MUM SM NORTH EDSA
THE BLOCK BRANCH
4th Floor Level (Beside The Block Cinema Ticket Office)
SM North EDSA THE BLOCK
EDSA Quezon City, Metro Manila Philippines
Telephone Number: +632 3813560
ROTI MUM SM MALL OF ASIA BRANCH
2nd Floor Level (Across Science Discovery Center)
SM Mall of Asia
Bay Center Pasay City, Metro Manila Philippines
Telephone Number: 63 2 556-2816
Official Website: www.Rotimum.ph
Live an Awesome Life,
Text and Photos by Anton Diaz. Copyright 2009.
mobile: +63917-LOVEOAP (5683627)