8 Effective Ways to Market Food Online (and Make Money)

Distrito at Makati Opening!-47.jpg


I was convinced by Eireen to share my learnings on how to effectively market food online to increase your sales specially this coming Holiday Season. 

I’ve learned a lot from food blogging for close to 7 years, delivering home-based gourmet food via Foodie Delivery and launching successful food markets — Mercato Centrale @ BGC, Midnight Mercato, Soderno @ Molito and recently Distrito at Makati. 

I need your help with my 1-hour presentation for this workshop.

Can you let me know what would you like to know with regards to marketing food online with focused on the Philippines market?  

Your answers would help me focus my presentation and distill my learnings and insights.

Here are the details of the workshop:

PAYPAL 101: E-Commerce Hands-On Workshop
Let’s make money with food online!

Paypal 101

Hi my friends, 

I would like to invite you to the and final round of PAYPAL 101 ecommerce hands-on workshop.      

This workshop is best for start-up entrepreneurs, for those who own their own merchandising websites, bloggers, virtual marketers and service career professionals.  

This is for those who wanted to earn real passive income or make a  business career online.


Eireen Diokno-Bernardo is a recognized eBay and PayPal as E-Commerce Education Specialist for Southeast Asia. She is also recommended by  Jim Griffith, the Dean of eBay University in the USA as an eBay Education Specialist for worldwide online trading in the Philippines. She has been endorsed by UnionBank for E-Commerce and E-Learning.

Eireen also runs several top rated power seller eBay stores.

She also organized sendmaillogistic.com which is an affiliation of eBay Power Sellers and top-rated online merchants in the Philippines.  


Mr. Ken Tan Head of Business Development for Paypal SEA.The author of Paypal 101.   

Ken manages business development initiatives for PayPal in SEA and as part of his BD plans, he has been identifying win-win partnerships for PayPal with various Marketplaces, Payment Solutions Providers and Carts Providers in this region.  He spent the last 15 years of his career managing channel partnerships for IT companies like Cisco Systems and Internet companies like Yahoo SEA and Friendster.  In the course of his career, Ken travels extensively across APAC and is no stranger to Philippines having been working with many channel partners here throughout his career.


9:00-10.00am: Registration

10.00-11.00am: PAYPAL 101 
Tools for your web presence. Discussion of Paypal’s Business. 
Paypal as an International payment gateway, Sending, 
Receiving, Withdrawal of Funds, and Banking Relationship.   
Paypal site integration. 

11.00-11:45am: Online Exercises, Website Development

11:45am-12.00nn: Logistic/Delivery Worldwide by www.xendexpress.com

12.00nn-1.00pm: LUNCH BREAK (please note: we are not serving lunch)

With the special participation of MS. PIA RIVERA 
Product Development Specialist of Union Bank.  
Discussion on eMoney XChange.  
Gcash-EON-Paypal top up and cash out process.  
Eliminating G-cash and Paypal scams 
with EON CARD.  We can also use eMoney xChange as tool 
for export and import ecommerce strategies. 

Christmas is around the corner, it’s the time of giving gifts and food celebration.  
Let online trading give you a run for this shopping season, earn more by trading food online.
1.00nn-3.00pm: 8 Effective Ways to Market Food Online (and Make Money)
ANTON DIAZ is the founder of www.OurAwesomePlanet.com, a very successful blog site featuring the best food selections found in thePhilippines and it’s a website discussing exquisite food trends worldwide.   His extensive experience with ecommerce, IT applications and his 6 years exposure to different variation of food and food products makes him an authority to help us be successful with our food businesses online. 

He will be training this coming Dec 3 at Union Bank Plaza back to back with the discussion on ecommerce merchandising, export and import site development and other surprise online trading strategies coming other online practitioners. 

WHERE?  18 flr Union Bank Plaza Meralco Avenue corner Onyx & Sapphire Streets, Ortigas Center, Pasig  City, Philippines. (Click here for the Site Map)  

FREE PARKING  is available at Metro Walk right across Union Bank Plaza.
PAID PARKING is available at Basement-2 and 5 of Union Bank Plaza Sapphire Rd Entrance .

WHEN and TIME: December 3, 2011
9.00-10.00AM: Registation
You can open an EON Account of Paypal account during this time.
10:00AM-3:30PM: Workshop Proper


* All scheduled workshops are a classroom seminar type with onhands exercises. 
* Although not required but its best you bring your own Laptops Wifi able and a possible plug and play internet device for the hands-on exercises. 
* Please take note., there is NO AVAILABLE FREE WIFI CONNTECTION at UNION BANK PLAZA, its best you bring your own plug and play internet device and we recommend  Smart Bro or Globe Tattoo for faster connection. 
* Don’t worry, just in case we will encounter technical difficulty we have group of trainers that can assist with the hands-on exercises.
* This is a special project of Union Bank and Paypal, please take note we cant issue an official receipt for the event, we can only provide an acknowledgement receipt for your participation fee.
* You may want to check out having a weebly account?  This is the site we will use in creating websites and for paypal integration exercises. You can check the VIDEO TUTORIAL in  creating a weebly .
(NOTE:   Weebly is optional if you have your own website you can use open and use it during the exercise.)

To attend the workshop its better you have Paypal Premier or Business Account.

If you are not yet registered with Paypal, register here.
You can email dekada_arts@yahoo.com and someone will help you get started and be Paypal Verified.

We also have attached a Paypal Registration Process PDF file (How to get verified? PAGE 7-10)  for you to use as guidance to get verified and aid how to link credit cards or your banks for withdrawal of Paypal Funds.

Skype me at eireen.bernardo if you need help to walk through with this process and to send you an additional lecture how to use Paypal for online trading. 

We will highly appreciate if you can email back some details for our monitoring purposes.

We need to gauge the profile of our participants for that day so we can evaluate if our exercises  are still suited for the crowd or if we need to adjust the flow of the workshop to assure our effectiveness.

1. Is your Paypal Account a Personal Account?   You need to be a Premier or a Merchant Paypal Account user to participate in the said wokrshop.  If you are a Personal Paypal account user please upgrade its free. (Please see: Paypal Registration Process PDF file (How to upgrade? PAGE 13-14 ) 

2. If you need help on this, you can call 347-6445 or skype eireen.bernardo.  

3. If in the event you manage to do registration process and verification of your paypal premier or merchant account before the Paypal 101 schedule you were reserved, email me so i can give you the Paypal 101 complete pages lecture file which will give you a head start with the workshop proper. Please do not share the PDF to a none Paypal 101 student/s in consideration of confidentiality and legal proprietary reasons.  

If you are not yet VERIFIED…  The best way to get verified and the best bank you can do transaction with your Paypal Fund is with an EON Card of Union Bank.

(Tip: best to prepare your SSS or TIN Number)
PARTICIPATION FEE: P800  (Eight Hundred Pesos) 

You can Send Paypal Payments to dekada_arts@yahoo.com
  • G-cash  #28829062294019 
    Account Name:Eireen Diokno Bernardo
    41 Marilag St. UP Village QC
  • Unionbank
    Eon- Online Transfer Account #109451187842
  • BPI (Over the Counter Bank Deposit)
    Eireen Diokno-Bernardo 
    Bank of Philippine Island-Current #1990006837 
I promise the workshop will be fun and ecommerce educational, see you then! 

Eireen Diokno-Bernardo
Official Training and Business Consulting Partner of  Paypal South Sea Asia
eCommerce Specialist for the Philippines


Please let me know what would you like to know with regards to marketing food online.

Thanks for helping me out with the presentation. Salamat!  

Live an Awesome Life,

Founder, www.OurAwesomePlanet.com
Call or Text Me: +63917 5683-627 (LOVE-OAP)
Email me: anton@diaz.ph

Follow Me FacebookTwitterFlickr Youtube

Full Disclosure: Our Awesome Planet is an affiliate partner of Paypal 101. It means that if you register for the course, I directly earn 50% of the registration fee for this last Paypal 101 workshop.

P.S. Check out the Paypal 101 last Nov 19 with Eireen Diokno Bernardo & Jay Castillo

2 thoughts on “8 Effective Ways to Market Food Online (and Make Money)

  1. Looks like a very interesting workshop, Anton. I currently have a premier account with Paypal which is my personal account (since it’s under my name). Can I register to the seminar, or do I have to still apply for the EON Card to sign up for the workshop?
    As for the suggestions for your presentation, perhaps you can talk about the use of QR codes for the marketing ventures of restaurants and the like. Adding this on traditional forms of marketing (e.g. flyers, posters, newspaper ads) will make it easier for interested people to visit their site, especially nowadays when many Filipinos carry tablets and smartphones wherever they go. Introducing online reservations in their websites can also be helpful for those that are surfing on the Internet for places where they can eat and celebrate special occasions.

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