Announcing… Rockwell’s 3rd Ultimate Taste Test 2013 on September 14, Saturday! (Now Open for Applications!)

Update Sept. 6, 2013Countdown to Ultimate Taste Test 2013 @ Rockwell… 8 Days to go! 

UTT '13 - Open for Application

Finally, we are ready to announce the most exciting tasting event that most food lovers and connoisseurs in Manila are waiting for. 

Our Awesome Planet and San Miguel Lifestyle Brews present the 3rd Rockwell’s Ultimate Taste Test 2013, the celebrated food tasting event, on September 14, 2013 Saturday at the Rockwell Tent from 11 a.m. to 9 p.m.

This much-anticipated annual food trip enables food lovers to be food-critics-for-a-day by sampling mouth-watering food preparations and concoctions from over 40+ home-based food businesses along with Power Plant Mall’s very own establishments.

Now staging the 11th in the UTT series – Ultimate Taste Test 2013, food blog pioneer Anton Diaz of Our Awesome Planet embarks on this annual partnership with Rockwell for the third straight year.

Related Blog Post: Ultimate Taste Test X @ Rockwell: Foodie’s Cheat Sheet

I. About Rockwell’s Ultimate Taste Test:

Ultimate Taste Test Rockwell-2974.jpg

Rockwell’s Ultimate Taste Test is a gathering of different concessionaires who give a free taste of their latest goodies that are already in the markethave just been launched or will soon be launched.

The atmosphere is festive and everybody has a good time giving in to all kinds of gustatory delights. Visitors get to rate the food and the food concessionaire that prepared it on a scale of 1 to 5, with 5 being the highest.

The top participants who get the highest ratings get to be featured in the food blog siteOur Awesome Planet, which will help boost their popularity and sales even more. 


II. What Foodies Can Expect in Rockwell’s Ultimate Taste Test:


  • The latest and biggest food discoveries from a minimum of 40+ suppliers, just in time for the BER Season!
  • Experience being a Food Critic for a day as you rate the best home-based food suppliers in the country today and the Power Plant Mall restaurants too!
  • Enjoy the tasting event with Food and Beer pairing from San Miguel Lifestyle Brews (San Miguel Super Dry, Premium All-Malt or Cerveza Negra)


III. Congratulations again to the Top 3 Winners of Rockwell’s 2nd Ultimate Taste Test 2012:


UTT X: Rockwell Winner #1


  182 foodies rated 5- Awesome! I would recommend it!
  100 foodies rated 4- I love it!
    46 foodies rated 3- We had a good time.
    19 foodies rated 2- It is OK.
      2 foodies rated 1- Thanks, but it could be better.

Ultimate Taste Test Rockwell-2928.jpg

They say that the secret to the best ice cream is the quality of milk used. New Zealand is known to produce the best milk from the stress-free, well-fed, happy cows there.

No wonder New Zealand Natural Premium Ice Cream won the overall Top 1 spot in the 2nd Rockwell Ultimate Taste Test! What a coincidence — last year’s overall winner in Rockwell’s Ultimate Taste Test was also a premium artisan ice cream — Paco Magsaysay’s Carmen’s Best.

New Zealand Natural offers unique flavors, and the signature one is the Hokey Pokey, which is a honey-flavored ice cream with crunchy butterscotch balls. For the macadamia lovers, you’ve got to try the Macadamia Supreme (ice cream with roasted Australian macadamia nuts). If you are going for the healthy treat, try the Superfruit Sorbet with the antioxidant power of pomegranate, blackcurrant, goji berry and passionfruit.

Congratulations, New Zealand Natural for winning the top #1 spot in UTT X!  (The overall winner also wins a free booth in one of Rockwell’s bazaars 🙂

Read More: NEW ZEALAND NATURAL ICE CREAM’s Hokey Pokey and Macadamia Supreme



UTT X: Rockwell Winner #2


  167 foodies rated 5- Awesome! I would recommend it!
  118 foodies rated 4- I love it!
   92 foodies rated 3- We had a good time.
   41 foodies rated 2- It is OK.
     5 foodies rated 1- Thanks, but it could be better.

Ultimate Taste Test X Rockwell-13.jpg
Bayani Brew (P35 – 400 ml). 

I’m impressed with the products that come out of Gawad Kalinga’s Enchanted Farm. The social entrepreneurs from the farm know that you have to sell really good quality products first, and that the social cause is not an excuse to be mediocre.

You have to try their Bayani Brew’s Purple Leaf Tea! Yes, it is made from the purple leaf ofkamoteng kahoy. 🙂 It is very Filipino and produced by the community of Gawad Kalinga’s Enchanted Farm.

Gourmet Keso’s Chevre Goat Cheese from GK Enchanted Farm was the first to win the UTT series (Rockwell UTT 6.0 rating 3.88). Now, it’s the turn of GK Farm’s Ice Tea Brand called Bayani Brew to win big — the top 2 spot — in the Rockwell UTT X series. Wow! Congratulations! 🙂

Read More: BAYANI BREW’s Purple Leaf Tea! (A Product of Gawad Kalinga’s Enchanted Farm)


UTT X: Rockwell Winner #3


  152 foodies rated 5- Awesome! I would recommend it!
  105 foodies rated 4- I love it!
    54 foodies rated 3- We had a good time.
    24 foodies rated 2- It is OK.
      0 foodies rated 1- Thanks, but it could be better.

Ultimate Taste Test X Rockwell-37.jpg

Villa Del Conte is a Filipino Brand of artisan chocolate made from a rural town in Padova, Italy. Check out the complete story of VILLA DEL CONTE Chocolates.

Our favorite flavors are:

  • Praline Balls in Dark Chocolate with Coffee Cream Filling (Black Wrapper), 
  • Praline Balls in Dark Chocolate with Hazelnut Cream Filling  (Silver Wrapper),
  • Salted Toffee,
  • Tartufone (Chocolate with Hazelnuts), and
  • Chocolate-coated Castañas

No doubt, this is the best chocolate in Manila this holiday season. 🙂

Congratulations, Villa Del Conte, for winning the #3 spot in the Ultimate Taste Test series!

Read More: VILLA DEL CONTE’s Milk Chocolate with Hazelnut Chips & Dark Chocolate with Coffee Cream Filling

Check out the complete list of winners and recap of Ultimate Taste Test X

IV. What Food Suppliers Can Expect in Rockwell’s Ultimate Taste Test:

Ultimate Taste Test Rockwell-2907.jpg

  • No Registration Fee for Home-Based Food Vendors and Restaurants–but you need to provide bite-sized taste portions of your latest products (enough for 1,000 foodies).
  • If your product is really good, it would go viral and spread throughout the foodie and food blogging community.
  • The top food suppliers who meet the average rating of 3.8 and above will be featured in Our Awesome Planet by October!

To apply as a Food Supplier, fill up the Rockwell 2013 UTT Application Form and submit  via email to


V. Block Off your Schedule Now — UTT 2013 on Sept. 14, 2013, Saturday!

UTT '13 - Open for Application

Rockwell’s 3rd Ultimate Taste Test Event

What: Rockwell’s Ultimate Taste Test — Be a Food Critic for a Day!
When: September 14, 2013, Saturday, 11.00 am – 9.00 pm.
Where: Rockwell Tent 

Ultimate Taste Test  Fee: P585/head. Inclusive of:

  • Food Taste Portions from a minimum of 40+ Home-Based Food Vendors & Power Plant Mall Restaurants for the entire Saturday
  • A bottle of San Miguel Super Dry, Premium All-Malt or Cerveza Negra
    (For foodies 18 years old and above only)
  • Food Critic Ballot for voting your favorite food discoveries.
  • Donation to designated beneficiary.


Don’t miss the 11th Ultimate Taste Test this 2013!

Note: We will announce the start of sale of the tickets by end of July. 

For questions and inquiries, please email

You can also call or text Rache at 0917 -531 8949, or email her at


UTT ’13 Ticket Selling Guidelines

1). Payments are to be settled through cash or bank deposit or online via paypal.

2). Ticket Reservations can be made through Our Awesome Planet, Creative Juice and Rockwell. However, ticket reservations that will be settled through bank deposit payment should be directed to Creative Juice at 470-9925, 570-7827 or 584-8962. 

3). Clients should settle the payment within a week upon reservation date. If payment is not settled before the designated deadline, reservation will be considered void or cancelled. 

4). For cash payments, it can be made through the Creative Juice Office located at 2nd Floor, Fun Ranch, Frontera Verde, Ortigas Avenue, Pasig City or at the Power Plant Mall Admin Office located at the P1 level of the Mall

5). For bank deposits, clients should make a reservation with Creative Juice first before the actual deposit be made. A copy of the deposit slip should be sent to Creative Juice through fax at 470-9925 or email it at for reservation to be considered valid. The name that is used in the reservation should be indicated on the deposit slip. 

6). Reserved ticket/s can be claimed from August 1 to September 6, 2013, Mondays to Fridays from 9am to 6pm only. A valid ID and the original copy of the official receipt/deposit slip should be presented upon claiming. No supporting documents, no ticket.  

7). For valid reservations through bank deposit, ticket/s should be claimed in the Creative Juice Office located at 2nd Floor, Fun Ranch, Frontera Verde, Ortigas Avenue, Pasig City only.

8). Ticket reservations can only be made until August 31, 2013

9). Children aged 7 and below will be granted free entrance but no passport and wristband will be given. Should children wish to participate in the taste test, they are free to purchase a ticket at regular price. 

10). Tickets are non-refundable.  

11). Original ticket rate is at P585.00 per ticket. Senior Citizen ticket rate is at P417.86 per ticket.

12). Tickets bought at the senior citizen rate should be stamped/marked for identification. Ticket-buyers should present their senior citizen ID in order to purchase the ticket at this rate.  

13). Tickets bought at the senior citizen rate are not transferrable to non-senior citizens. In the case where a senior citizen gives his/her ticket to a non-senior citizen, the new ticket-holder should pay an extra of P167.14 upon entrance.

14). Ongoing Ticket Promo: Buy 5 tickets get 1 free.

Frequently Asked Questions:

Q: Can they make a deposit or on the day purchase?  

A: Official ticket-selling period is only from August 1 to September 6, 2013. There is no guarantee that we will still sell tickets on the event day itself since we have limited tickets only. 

Q: Do we allow pick up of tickets on the event day itself for those who made reservations? 

A: No. Tickets from reservations should be claimed within the claiming period (Aug. 1 to Sept. 6, 2013). Unless they have valid reason (i.e. they live out-of-town etc.) then we will allow it. Their tickets should be claimed at the Power Plant Mall Admin Office during the event day itself.

Live an Awesome Life,

Follow @antondiaz and Like our Official Facebook Page: Our Awesome Planet 🙂 
If you have tips on awesome food and travel destinations, please email me at

Full Disclosure: Our Awesome Planet is the Founder of the Ultimate Taste Test series.

P.S. Don’t forget: Maximum of 1,000 tickets will be sold. Buy your tickets as soon as it is available! 🙂 We are announcing the event early so that you can block-off your calendar.

P.P.S. We are looking for sponsors, and beneficiary for the event. Please call/text Rache directly at 0917 -531 8949, or email her at

P.P.S. For home-based food suppliers, this is the ULTIMATE event for you! It can immediately introduce you to the wonderful world of foodies in Manila this coming Christmas season 2013 🙂 Join now! 

To apply as a Food Supplier, fill up the Rockwell 2013 UTT Application Form and submit  via email to

Favor: Please forward this to your friends who you think can benefit from the event.

7 thoughts on “Announcing… Rockwell’s 3rd Ultimate Taste Test 2013 on September 14, Saturday! (Now Open for Applications!)

  1. hi anton! looks interesting, i just want to know if once a food critic can s/he go back and eat again the food? i mean is this an eat all you can type?

  2. Well the idea is to be able to taste all the food and you can go for seconds on some booths.
    We don't market it as an eat-all-you-can event, but it's more degustation.

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