Thank you to all those who attended my Digital Marketing Trends 2021 presentation and hope that it will help you grow your business this 2021 and beyond. Sharing with you the primary sources of my research on the digital trends for 2021 so that you can learn and leverage the insights and take action.
Here’s how to get access to the recording of the presentation and other bonus sessions below.
There are 73.91 Million Filipinos (+6.1% vs. a year ago) who are online which represents 67% penetration out of 110.3 Million Population. 89 Million (80%) are active social media users which are a +21.9% increase versus a year ago.
It’s getting quite competitive to stand out in the digital space but it’s getting easier to reach more Filipinos online through digital means particularly social media.
Digital Ad Spend increases 56% Year on Year and it is becomes challenging for your message to be heard organically. There is increasing pressure to do social media ads just to connect with your potential customer.
But if you are starting, there is a way to leverage organic digital marketing techniques to increase your sales.
Generation Z is now driving the internet and digital engagement. You have to make sure that your online businesses is forward compatible to the needs and wants of this generation from the quality, function, and aesthetic appeal of your products and services.
Facebook IQ is a great resource to know what’s trending in the lifestyle space and most of their insights are spot on with a global implication for the post-pandemic world.
One of my favorite presentations in the Social Media Marketing 2021 was the presentation by Elise Darma on how you can optimize Instagram as a Sales Funnel for your online business. I agree with her that you should not focus your Instagram presence on getting likes and followers but focus is more on engagement and driving sales.
The Skift Mega Trends report on how travel will evolve in 2025 coming out of the ashes of the Covid-19 pandemic. There is a big shift that is happening and you need to transform your business to take advantage of the opportunities arising from the reset of the food and travel industry.
There are 5 key trends & strategies on organic digital marketing for your online business that you can leverage and take advantage of this 2021.
Building an online business is a marathon and you can build it slowly but surely without burning your money on ads. You have to invest in building your online assets and community to help you grow and thrive in a post-pandemic world.
You can watch the recording of the presentation by enrolling in Awesome School and get access to our previous masterclass sessions and masterminding with other digital pioneers and entrepreneurs.
Most of the students love the session with David Bonifacio, Abe of Yugatech, and Dustin Andaya of Island Rose.
To join Awesome School, just register here for a 20% discount on the ₱2,500 fee.
Live an Awesome Life with Christ,
Founder & Digital Creator, Our Awesome Planet
Disclosure: Thanks to Nikkei Team for the experience. I wrote this article with my biases, opinions, and insights.
P.S. You can contact Rache +639175318949 for clarifications and more information about Awesome School online access.
Register here: http://bit.ly/awesomeschoolÂ
